INSIGHTS

We share our perspectives on relevant
retail issues and their implications for business.

Fifty Things We've Learned in 50 Years at Retail

Discover our 5 Decades of Retail Wisdom.
Six Ways to Get Practical About Showrooming

How do you turn in-store lookers into buyers? Discover Six Actionable Ways to Make Showrooming Work for You.
Strategy on Display – Hot Trends from Global Shop 2013

What’s the latest in retail marketing? We identify the hot display trends, direct from Global Shop 2013.
Five Things Every Retail Startup Should Know

Retail entrepreneurs have big ideas and grand ambitions. The really smart ones also understand the realities of retail.
Five Big Lessons We've Learned in 50 Years at Retail

What we've learned in 50 years at retail can change your shopper marketing point of view.
The Evolution of Consumerism in America

Society and economy have shaped the American shopper through the decades. Understand consumer history to enjoy a profitable consumer present.
When Innovation Is the Solution… and When It’s Not

A smart retailer knows that change is good. Know when, how – and how much – to innovate and you’ll maximize resources – and profits.
What You May Not Know About Marketing to Millennials

The Millennial shopper may not be who you think she is. Discover some unexpected insights into this significant group of consumers.
Are You Fluent in “Customer?”

The message you deliver at POS depends not on what you say, but how your customer interprets it. Speak to her in her lexicon for a better bottom line.
8 Make or Break Moments at Retail

Smart retailers know it’s not about making the sale; it’s about making a connection. Connect with customers by taking the big view at point of sale.
Innovation Inside the Box

To win the game, you have to understand the game. Think inside the box for unconventional success at retail.
What’s Your Innovation Quotient?

Innovation drives business success. Find out what kind of innovator you are and how creative thinking will impact the bottom line.
Global Shop 2012 – Highlights and Insights

Our view from the cutting edge of retail design and smart marketing. Insights and trends, fresh from GlobalShop 2012.
Eight Primal Shopping Typologies

Your shopper is not a statistic; she’s an emotional being with her own way of interacting with a brand. Be ready when she brings her point of view to your point of purchase.
Seven Reasons Innovation Fails at Retail

Have you involved your shopper in the creation of her retail experience? Build your brand – and your sales – by understanding real innovation at retail.
Six Generations at Retail

For the first time ever, six generations are shopping at retail. Who are these customers? What are they looking for? And how can you connect with them?
Top Ten Millennial Marketing Myths

Everybody’s talking about Millennials, but what are the facts? Get real – and get the real story – about this influential generation.
Pop-Up Retailing Makes the Grade

What happens when “back-to-school” meets the pop-up shop? Parents give it a gold star – and your sales and brand equity head to the front of the class.
The Future of Pop-Up Retailing 1.0

It’s “flash” to cash with pop-up retailing. Discover how to expand your retail opportunities in unexpected ways and unexpected places.
Reclaiming Brand Value in Post Recession Retailing Part 1

The post-recession shopper has redefined value. If you want to engage with this savvy – and demanding – consumer, you’ll have to crack the code. Part 1
Reclaiming Brand Value in Post Recession Retailing Part 2

The post-recession shopper has redefined value. If you want to engage with this savvy – and demanding – consumer, you’ll have to crack the code. Part 2
A Better Choosing Experience

Decisions, decisions. Options are good, but too many choices can paralyze a shopper. Make it easy for customers to choose – you.
What "Value" Means to Today’s Consumer

Tough times mean tougher decisions for shoppers. Define “value” properly, and customers will buy in – again and again.
Seven Ways to Successfully Launch a Pop-up Shop

Build your brand, your sales and consumer delight with retailing that really pops. How to harness the hottest retail trend and connect with your shopper.
Identify New Consumer Norms

Tough economic times have changed the way consumers consider and make purchases. What is most meaningful for shoppers right now?
Illuminate Your Brand

Mom was right: It’s not just what you say; it’s how you say it. Discover some bright ideas to make your brand consistent and connective.
Spreading the Word – Social Shopping

Your shopper’s friends could be your greatest salespersons. How smart social media equals brand building and sales.
Sensory Shopping

The eyes – and nose and mouth! – have it. Why sensory shopping makes good sense for retailers.
Why Millennial Moms are Supplanting College Students

Meet Millennial Mom and learn how to make meaningful connections with this wise and wired decision-maker.
Brand Relevancy in the Age of Frugality

Shoppers’ ideas of value are evolving and “more for the money” has new meaning. How can your brand make the cut among the new “proudly frugals?”
Intuitive Retail

Get inside the head – and heart – of today’s complicated consumer by understanding the value of the emotional experience.