We know all too well that the noise level in the retail space is deafening, especially at this time of year. Retailers and retail brands are struggling to capture the ear – and the wallet – of the holiday consumer.
As shopper marketers we seek and bring to life those ideas we believe will break through. The formula for shopper connection used to be a simple one: solid skill plus a great idea brought to life by hard work. Mix appropriately with passion and fortitude and bam – attention!