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Retail marketers, using customer behavior-driven store design, the psychology of shopping, principles of sensory marketing and a deep understanding of human nature know all about manipulating the shopper. But many shoppers are now wise to the game.
Hot off the Show Floor, here are five CES-inspired tenets that can drive the creation of more powerful in-store signage and displays
The retail business continues to evolve; new technologies and empowered, informed shoppers are driving an industry reinvention. The landscape is ever changing, the pace is breakneck and the stakes are high. What’s a retail marketer to do? Say yes.
The way people shop continues to evolve, creating challenges for slow-moving retail brands, and huge opportunities for those that can anticipate and respond with agility and imagination.
Twas the night before Christmas
And all through the store
Not a creature was stirring;
The sale was no more.