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The retail business continues to evolve; new technologies and empowered, informed shoppers are driving an industry reinvention. The landscape is ever changing, the pace is breakneck and the stakes are high. What’s a retail marketer to do? Say yes.
The way people shop continues to evolve, creating challenges for slow-moving retail brands, and huge opportunities for those that can anticipate and respond with agility and imagination.
Twas the night before Christmas
And all through the store
Not a creature was stirring;
The sale was no more.
A shopper loves to make discoveries; to find the new and experience the unexpected. The retailer that surprises and delights the shopper can turn her browsing into an adventure and a transaction into a brand relationship.
He wears a red suit with white fur trim. His cap is jaunty; his eyes are bright. And he’s crouched behind the coffee maker on your kitchen counter.