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A shopper loves to make discoveries; to find the new and experience the unexpected. The retailer that surprises and delights the shopper can turn her browsing into an adventure and a transaction into a brand relationship.
He wears a red suit with white fur trim. His cap is jaunty; his eyes are bright. And he’s crouched behind the coffee maker on your kitchen counter.
Hey, what’s the big idea?
An eternal question, asked by 1940s film noir dames and shopper marketing types in 2014.
We know all too well that the noise level in the retail space is deafening, especially at this time of year. Retailers and retail brands are struggling to capture the ear – and the wallet – of the holiday consumer.
As shopper marketers we seek and bring to life those ideas we believe will break through. The formula for shopper connection used to be a simple one: solid skill plus a great idea brought to life by hard work. Mix appropriately with passion and fortitude and bam – attention!
I’ve been thinking about transformation.
No, not those robot guys who keep attacking earth and Shia LeBeouf. This has nothing to do with Optimus Prime.
It does have something to do with retail marketing, though.