In retail marketing, connection is critical. Smart shopper marketers strive to connect with the customer, and to connect what happens in-store with experiences beyond its four walls. It’s personalization on the micro and macro levels.
Today’s shopper seeks a relationship with brands and products. She wants to understand, and be understood. She wants a return on her investment of time, money and loyalty. She craves experience and the opportunity to discover. She celebrates her individuality. And so should retailers