BARNES & NOBLE
See how we harmonize a premier bookseller’s BRAND PROMISE with the needs of their consumers nationwide.
OPPORTUNITY:
Align the world’s largest bookseller’s brand promise with the expectations of nationwide consumers. Enhance the book-buying experience for more than 700 unique stores.
SOLUTION:
With a solid brand strategy as our foundation, we continue to develop, produce, and support a cohesive communications program for Barnes & Noble that includes in-store signage, wayfinding, promotions, and incentive messaging that is adaptable to multiple store formats throughout the country. Each month, we seamlessly craft signage programs for the bookselling chain, establishing guidelines and standards to best support, enhance, and express the brand. Our integrated services continue with expert customer service, inventory maintenance, fulfillment, and customized distribution for over seven million pieces annually. In addition, we partner with Barnes & Noble in developing advertising initiatives to properly communicate the brand and message store promotions in highly regarded publications throughout the country.
- Customer trust and loyalty; strengthened competitive advantage
- Boost in-store traffic and retention
- Consistent brand experience across doors
- Seamless implementation at the store level
BUSINESS BENEFITS (ROI):
