Godinger/NASCAR
See how we developed a unified COMMUNICATION STRATEGY for a manufacturer’s partnership with a major sport.
OPPORTUNITY:
Develop a unified packaging communication strategy for the exclusive launch of NASCAR licensed merchandise manufactured by Godinger to be sold in retail locations across the U.S.
SOLUTION:
Medallion Retail created a sense of authenticity, character, and individuality for Godinger designed and NASCAR licensed merchandise for Dale Earnhardt, along with fellow drivers Jeff Gordon, Jimmie Johnson, and Tony Stewart by focusing on and evolving key brand equity elements of the sport and individual driver. The result served to strengthen the connection between the consumer and the brand.
- Delivered design that bridged the gap between mainstream appeal and fan-based credibility.
- Created a stronger and more cohesive retail presence for Godinger and NASCAR.
BUSINESS BENEFITS (ROI):
