Starbucks
See how we promoted a major brand’s seasonal beverages and maintained its BRAND HERITAGE.
OPPORTUNITY:
Promote Starbucks seasonal, specialty blended beverages through multiple retail channels, including in-store, online, and social media, while staying true to the Starbucks brand heritage.
SOLUTION:
Medallion Retail created and delivered coupons, promotional collateral and in-store signage that communicated the sensory experience while focusing specifically on the product and effectively delivering the core message. To help convey the visual story, we utilized color and graphics, distinguishing each specialty drink and telling a fresh, new, and compelling story each time the guest came in contact with the brand. We also developed an out-of-store strategy to track and record guest redemption rate.
- Enhanced the guest experience and positively influenced sales.
- Created synergies through consistent brand messaging both online and offline.
- Strengthened competitive advantage for mind and market share.
- 75% increase in mobile message association.
BUSINESS BENEFITS (ROI):
