44 Other Ways to Say “Shopper”
A few weeks ago, I heard a retail CEO refer to his customers as guests. It stuck with me. Up until that point, I had only heard that term used in the hospitality industry.
(And of course in the land of Disney, where “cast members” make sure the guests have a great time, and are not allowed to point with a single finger, which I accidently did once and got in big trouble for. But I digress.)
I believe this executive has the right idea. The shopping experience has changed and so have the people doing the buying. Today’s shopper is educated and demanding, with high expectations. She has in-store needs, and she wants all of them met (even those that contradict one another, like privacy and personalization).
Retail marketers who consider her “just a shopper” might be casting too small a net. To give her a great experience, it’s important to understand and respond to her many roles. Because it’s this multi-faceted shopper who now sets the agenda.
To jumpstart thinking about the many faces of the guests in your store, here are 44 Other Things the Shopper Is
- Social Butterfly
- Child (wide-eyed)
- Child (petulant)
- Thrill Seeker
- Bargain Finder
- Community Member
- Fashion Victim
- Star Worshiper