Dona Peters, Author at Medallion Retail
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01/11/22

New Year – New Trends:
3 Trends to Watch in 2022

What has happened in the past two years has caused quick adoption and adaptation of many
innovations in retail and consumer services, changing many attitudes from a ‘nice to have’ to a ‘need to have.’ Medallion explores three such trends that show further promise of becoming mainstream in the new year and beyond.

11/30/21

6 Trends That Gained Traction in 2021

Trends come and go. While some fade away into obscurity, some gain traction and develop into formidable innovations that shape and disrupt many industries. Medallion takes a look at six trends that took root in early 2021 and are now blossoming, showing continued promise in 2022 and beyond.

In-store signage, In-store safety practices, Shopper behavior, Retail signage, Retail marketing, Retail strategy, In-store shopping
06/17/20

5 Reasons In-Store Signage Is More Important Than Ever

The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits.

06/04/20

New Norms/New Pathways to Purchase

As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole

04/27/20

Our Top Blog Picks, Just for You!

Reentering the retail arena may call for innovative approaches. After all, your shopper will have many reasons to want to get out and about. Why ​not welcome them back in new and unexpected ways? To help you to start thinking

03/09/20

Grow DTC Offline with Pop-Up + Dynamic QR

If you’ve been reading the news about DTC lately, you may be under the impression that DTC is faltering. Challenges faced by brands like Harry’s and Brandless have dominated the news recently, giving reason to pause when assessing the continued

sustainable fashion
10/23/19

Sustainable Fashion: Connect with Conscious Consumers

While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a

07/10/19

Home, Smart Home: How AR Captivates Shoppers

Online shopping for furniture, decor, and do-it-yourself projects lends itself to a modern-day dilemma. On one hand, there’s the convenience of having something delivered to your doorstep. On the other hand, it’s important to see how an item will look—and

airport retail
05/21/19

Airport Retail — How It Can Help Your Retail Operation Thrive

Been in an airport recently? With the summer travel season upon us, travelers will be crowding into airports—and spending hours waiting for their planes to take off. That gives them hours to do much more than watch CNN or screen gaze: in

pop up
04/02/19

A Decadent Experience: Lexus Merges Culinary and Cars for a Magical and Surprising Retail Pop-Up

A delicious fluke crudo. A crisp Sancerre pairing. A sleek open kitchen. And…a luxury car? This is the exciting and unique retail pop-up experience that Intersect by Lexus created. Lexus recently partnered up with Union Square Hospitality Group – the brainchild

pop-up fails
01/28/19

Pop-Up Fails: 4 Crucial Pitfalls to Avoid

We’ve talked a lot about the benefits of a well-executed pop-up. A good pop-up is a memorable consumer experience, a buzz generator, and a brand invigorator. But all pop-ups aren’t created equal. Pop-up fails simply fall short – wasting your

retail renaissance
01/07/19

Retail Renaissance: The New Golden Age of Brick-and-Mortar Retail

The past decade has not been kind to retailers. Malls shuttered, small businesses folded, and beloved chain stores – including Toys“R”Us and Sears – closed their doors. Spurred by delayed effects of the Great Recession and massive shifts in consumer

brandless
12/11/18

Achieving an Authentic Edge: The Brandless Impact Opportunity

Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest

pop-up retail
11/06/18

Uncovering the Truth: Debunking Five Myths About Pop-Up Retail

Pop-up retail has gained a lot of attention – and garnered billions in sales – in recent years. For a retailer or retail brand, this may set the bar quite high. But don’t be held back by some of these

beauty retail
10/01/18

Beautifying Experiences: Tech-Savvy Services Boost Beauty Retail

Beauty retail is booming. Of all retail sectors, it’s the one that appears unstoppable, pushing the boundaries of what is possible in brick-and-mortar shops. The greatest way we see beauty retailers innovating right now is through the marriage of tech

pop-up test
08/27/18

Testing 1, 2, 3: A Pop-Up Test for Toy Expansion

We all know the retail landscape is shifting. Lines constantly blur between sectors – workplaces are becoming stores, sporting warehouses are clothing stores and fashion retailers are experimenting with designer food! Now, the toy industry is following suit. The demise of Toys“R”Us

athleisure
07/25/18

Athleisure Isn’t Going Away, It’s Going Up

Sports brands aren’t just for athletes anymore. Athleisure has been disrupting the sports and fashion industries for some time. But now this trend is gaining massive momentum beyond the confines of these two sectors. In 2016, for the first time

07/25/18

On Retail Time: The Power of People in the Pop-Up Experience

Episode Topic Description: In a growing landscape of experiential marketing initiatives, many can underestimate and sometimes completely overlook the power of people in connecting with your audience, elevating your brand and successfully driving the experience. In todays On Retail Time

Gen Z
06/01/18

The New Millennial: Why Pop-Ups Are Great for Gen Z

“Millennials at Retail” is one of the hottest trends in marketing research today. But what many people forget is that millennials aren’t the youngest generation anymore. Gen Z (ages 6–21) is coming of age before our eyes, with spending power

pet store experience
05/01/18

Fetching New Opportunities: Improving the Pet Store Experience

Fido, Buddy, Mr. Cat, Crackers the bird. Americans adore their pets. Millennials, owning 35% of all pets, especially consider themselves more than just pet owners. They’re pet parents,lovingly referring to Spot as their precious child and demanding nothing short of perfection

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