Jennifer Davis, Author at Medallion Retail

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Five Reasons Retailers Should Give Thanks This Year

As we look back at a dynamic year in retail and shopper marketing, we are energized, inspired, hopeful – and thankful. Click here to discover the top five retail developments we are most thankful for.

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Put the Action Back in Your Transactions

Looking to heighten your brand’s appeal? Expand your base? Test new business initiatives?Who isn’t!?!?Check out our exciting new video on pop-up shops. It focuses on how pop-ups can create powerful, actionable retail moments that help shoppers discover, experience, and share your brand in innovative, exciting, and transformational ways.


GlobalShop 2014: A Feast for the Senses

Now that we’re back from an exhilarating few days at GlobalShop, our brains are on sensory overload and we can hardly wait to share all of the amazing insights we brought home with us from Las Vegas. When it comes

What does multicultural marketing look like in your strategy?

Total Market Advertising and the Run Up to Majority-Minority

The last Census yielded a lot of intriguing data, including evidence that minority populations are growing at a faster pace than experts initially predicted. Demographers are now projecting that the United States will reach “majority-minority” status—meaning that the country’s total


Pop-up Retailing Makes the Grade

I’m a great parent, yet I will freely admit that I am thrilled to have the annual back-to-school shopping experience behind me. I waded into a churning sea of knapsacks, composition books, gym socks, safety scissors and other assorted student


Seven Ways to Successfully Launch a Pop-up Shop

While digital media, social networking platforms, and a multitude of communication gadgets have been cited as major contributors to the shifting retail landscape, these challenges are not met without new strategies and tactics to help navigate the daunting retail market.


The Ultimate Guide to Everything Pop-up

Our partners at Storefront have just released an exciting new eBook—The Ultimate Guide to Opening a Pop Up Shop—which offers a step-by-step walkthrough of everything from negotiating the cost of your prospective temporary space to constructing a one-of-a-kind shopping environment.


8 Make or Break Moments at Retail

Retailers who think small consider “point of sale” a place. A marketer with vision knows POS is all about the big POV. How you capitalize on the point of sale experience for your customer – your POV – can make the


Illuminate Your Brand

Across every industry, customers report increasingly negative interactions with employees, resulting in widespread defection. In fact, in a recent study, 68 percent of Americans claimed to defect from a company due to a poor interaction with an indifferent employee. True


When Innovation Is the Solution… and When It’s Not

What retail innovation is right and when is the right time to innovate? There are circumstances that call for major, game-changing shifts in thought. But there are other situations that work better for the shopper – and for the retailer

Have you found the solution for your pop-up problems?

The Future of Pop-Up Retailing 1.0

Pop-up retailing is one of the hotter trends in retail today, mainly because sales are down and the availability of temporary space is up – in most markets, way up! That combination naturally sets the stage for some form of


Infographic: Personalizing the In-store Retail Experience

Every type of shopper prefers a more personal shopping experience. In fact, almost half (46%) of shoppers said they will buy more from a retailer that personalizes the shopping experience. Most U.S. retailers (75%) believe that developing a more engaging