Chris Gordon, Author at Medallion Retail
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Consider these things before choosing a Fulfillment Partner
09/03/20

Choosing a Fulfillment Partner: 7 Things to Consider First

Anticipate growth Growth is something every e-commerce brand strives for. Growth, and more of it. So why, then, do so many wait until they’re in the thick of that growth to begin thinking about how to address inventory and fulfillment?

05/19/20

Signs of the Times

Back when the coronavirus shutdown began in the U.S. (was it really just two months ago?), consumers who ventured to the few retailers deemed essential were met with safety protocol signage in the form of handwritten signs regarding mandatory masks

05/06/20

Unique Times = Unique Marketing

A funny thing about being housebound is that even routine activities can rouse new interest. Take the daily mail. In normal times, consumers would likely flip through it and set it aside. But these days, postal workers are considered essential

02/27/20

Pop-Up to Keep Up: Our Top 6 Reasons Why

In today’s digital world, we can easily diminish the importance and power of physical interaction. This is especially true in retail. While retailers and brands such as Sephora, Nike and Warby Parker are pursuing AR and VR technology that allows

01/24/20

Super Bowl In-Store Marketing: A Story to Be Told

While most people are stocking the fridge with drinks, decking out in team colors and making sure their new home theater is ready for the crowd on Sunday, we’re already thinking about Super Bowl 2021. Specifically, how to make the

Partnering with Farmers Markets
12/04/19

Partnering with Farmers Markets to Expand Your Brand: See What’s Growing

Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer

11/06/19

CPG Brands: Increase Shelf Space with Creative Merchandising

Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. [bctt tweet=”Shoppers are on the alert for newness. So to draw attention to what’s fresh and unique, the goal is to

retail innovation
09/03/19

Home & DIY Retail Innovation with Tech

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being

augmented reality
08/26/19

Augmented Reality — Impact at Brick and Mortar Retail

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data

retail engagement
07/01/19

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At

04/29/19

At Barnes & Noble, a Story of Fantastical Retail Transformation

You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8

retail theater
03/26/19

CPG Converts March Madness into Retail Theater

It’s coming down to the final wire. We’ve spent the past few weeks glued to our TVs and live streaming devices, cheering on our favorite college basketball teams. It’s March Madness (though it’s almost April!), and it hasn’t just infiltrated

toy stores
01/21/19

A Tale of Two Toy Stores: FAO Schwarz vs. CAMP

Toys “R” Us is gone. The question has become: who will fill the void? From Party City’s Toy City pop-ups to JC Penney’s expanded toy sections to Kroger’s Toys “R” Us-branded sections, stores across the retail spectrum have entered the

12/05/18

E-Commerce Pop-Ups Deliver a Much-Needed Physical Presence to Online Retail

Once upon a time, pop-ups were simply opportunistic. A way for retailers to generate extra sales in empty storefronts, a low-cost solution for emerging businesses hoping to gain a toehold in a market, or a way for big-buck brands to

retail holiday creep
10/29/18

Retail Holiday Creep: Pros and Cons of (Too) Early Retailer and Retail Brand Displays

Today is the spookiest day of the year – and it’s also one of retail’s sweetest and tastiest. After the kids crash from sugar overload, the last cobweb is swept up and the witch’s hat is hung up until next

movie retail partnerships
09/18/18

The Incredible Power of Movie Retail Partnerships

Soon to be released on DVD, Incredibles 2 has already stirred up a world of marketing buzz for movie retail partnerships. For the cinematic release in June, Disney partnered  with no fewer than 14 brands ranging from McDonald’s to Zillow. The

wellness retail
09/04/18

The New Wellness Retail Opportunity: Beauty from Within

Wellness retail has gotten increasingly popular over the past few years. But this year, the category is on fire, becoming a trend that is fueling and influencing consumers’ lives and retailers’ behavior. Beyond just natural products and healthy foods, health

07/10/18

Plants, Fizz and the Pursuit of Healthiness at the 2018 Fancy Food Show

Three days. Six football fields of walking, 2,600 exhibitor stands, 200,000 specialty products. Eating our way through the 2018 Fancy Food Show was an exhausting – yet delicious – task. The event was never more timely. The specialty food market is

Tracking Pop-ups
06/18/18

Tracking Pop-Up Success

Pop-up retail is no longer just an “add-on” or a whimsical “let’s try it” addition to a retail marketing plan. It’s a bona fide strategy that needs to be planned for in advance and measured on completion. Tracking pop-ups is

grocery trends
06/12/18

Grocery Trends That Are Stimulating In-Store Sales

Food and beverage grocery trends are very much a hot topic, even becoming a default cocktail party, nice-to-meet-you conversation starter. It’s interesting then, with all this focus, physical grocery store expansion slowed in 2017. But that doesn’t mean it was

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