New Norms/New Pathways to Purchase
As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole new world it really is out there. Merchants have to assess their own situations and
LEARN MORE >Unique Times = Unique Marketing
A funny thing about being housebound is that even routine activities can rouse new interest. Take the daily mail. In normal times, consumers would likely flip through it and set it aside. But these days, postal workers are considered essential and people are going out of their way to thank them. That can make deliveries
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Our Top Blog Picks, Just for You!
Reentering the retail arena may call for innovative approaches. After all, your shopper will have many reasons to want to get out and about. Why not welcome them back in new and unexpected ways? To help you to start thinking and planning, we looked back to our archives and pulled together a curated collection of
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Pop-Up Prevails: Key Points of Reentry into Retail
Right now, there are 10 things on my shopping list. None of these are even remotely related to cosmetics, apparel or jewelry. I don’t think I’m alone in this. Our shopping needs at the moment are focused on necessities, like food, medicinal items and, yes, toilet paper. And rightfully so. Basic things now take full
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Thinking Ahead, Scoring Big—March Madness 2021
With no games to cheer this year and all celebrations put on hold, fans will have to look to the 2021 season to put on their team jerseys and plan out their home tailgating parties. As a result of missing this year’s games, the 2021 season will be greeted with an even more enthusiastic passion
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Grow DTC Offline with Pop-Up + Dynamic QR
If you’ve been reading the news about DTC lately, you may be under the impression that DTC is faltering. Challenges faced by brands like Harry’s and Brandless have dominated the news recently, giving reason to pause when assessing the continued value of DTC as a growing trend in retail. However, we think the idea of
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Pop-Up to Keep Up: Our Top 6 Reasons Why
In today’s digital world, we can easily diminish the importance and power of physical interaction. This is especially true in retail. While retailers and brands such as Sephora, Nike and Warby Parker are pursuing AR and VR technology that allows for complex virtual experience, these companies realize that nothing can replace the compelling engagement of
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Super Bowl In-Store Marketing: A Story to Be Told
While most people are stocking the fridge with drinks, decking out in team colors and making sure their new home theater is ready for the crowd on Sunday, we’re already thinking about Super Bowl 2021. Specifically, how to make the season even better next year. There are plenty of fans going to the stadium in
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Gateway Retail: Reach Your Customers Where They Go
For years, retailers have targeted consumers where they live, work and play. But when customers visit a different environment, the opportunity to reach them expands exponentially. Retailers can capitalize on brand connections—made through gateway retail moments—by offering emotional and purchase-inspiring touchpoints that support the customer experience. The combination of an endorphin-inducing location and experiential retail
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CPG Brands: Increase Shelf Space with Creative Merchandising
Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands. (A quality product won’t shine on product display shelves if shoppers can’t find it.) To
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Sustainable Fashion: Connect with Conscious Consumers
While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a huge presence online. Providing a sustainable fashion option to consumers who seek it. While digital
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Destination Pop-Ups Boost Sales With Local Flavor
Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t only about delivering a branded experience. By not only reinforcing the brand’s values but also
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Why Old School and New School Home Decorating and Home Goods Brands Need to Team Up to Reach Millennials
If you’re a millennial, you’ve probably come across a targeted Instagram ad for new home decorating icon Buffy comforters. Or perhaps you saw the Casper mattress ad campaign on your daily subway commute. Maybe your friend is sporting some new kitchen tools from Material. While the home decorating market has traditionally been dominated by a handful of massive
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Pop-Up Fails: 4 Crucial Pitfalls to Avoid
We’ve talked a lot about the benefits of a well-executed pop-up. A good pop-up is a memorable consumer experience, a buzz generator, and a brand invigorator. But all pop-ups aren’t created equal. Pop-up fails simply fall short – wasting your time and money or, worse, creating a bad rep for your brand. With the proliferation
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Inclusivity Is the New Wave of Retail – Here’s How to Implement
Diversity and inclusion have become buzzwords in retail – and across industries. But in retail, it’s about more than just cultivating a diverse boardroom or an inclusive work environment. It’s about showing the consumer where you stand through your products and your campaigns. Many companies have gotten in trouble for not being inclusive. Just look at
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Achieving an Authentic Edge: The Brandless Impact Opportunity
Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest up-and-coming brands, it’s the backbone of your company. Consumers (and investors) are falling in love with
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Calculated Risk: A Marketing Lesson Learned from the Nike Kaepernick Gamble
Last year’s Nick Foles Super Bowl trick play on 4th down for the TD. Going for the three-point buzzer beater and the Big Dance win. The defensive slide tackle on a counter that’s either a PK or a game-saving stop at World Cup. Sports are all about risks. And in early September, we saw an awesome
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How Healthy Is Your Promotion of Wellness In-store?
Time was you only went to the drugstore when you felt under the weather or needed a prescription refilled. Today’s drug stores have evolved and expanded to extensively cover almost every part of our lives: medications, health and beauty offerings, pantry staples, office supplies, and more, so much more in the promotion of wellness in-store.
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The Rise of the Microbrands
Across the country, a dichotomy is taking place on store shelves: well-known (and well-funded) products are now elbow to elbow with small, emerging microbrands. The up-and-comers aren’t necessarily spin-offs, developed in the R&D facility of some large conglomerate. These new brands have risen from the grassroots level, developed by entrepreneurs with passion and irreplaceable local
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The Art of Thriving: Why Some Brick and Mortar Retailers Do and Others Don’t
5 Differentiating Strategies for Brick and Mortar Survival It’s a popular myth that brick and mortar retail is nearing extinction; in reality, strong strategies and effective execution can support thriving in-store retail. Brick and mortar survival is simply a matter of differentiation. Proof abounds. Amazon invested millions into its brick and mortar rollout. Fashion eyewear
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