Old-School Marketing Techniques for Today’s Covid-19 Weary Shoppers
“At present we are in a period of massive disruption and it is not clear how shopping patterns will evolve…” —Neil Saunders, GlobalData Retail Managing Director While life certainly has been different over the past seven months thanks to Covid-19,
LEARN MORE >
Counter Displays: 7 Design Principles
The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,
LEARN MORE >
Discovery and Disruption: Supermarkets Can Break the Routine with DTC
The Routine is Real No matter how nice a grocery store is, at some point the “been there, done that” monotony of shopping trips can be pretty uninspiring…especially when you realize you’ve been contemplating salad dressing for more than five
LEARN MORE >
Shopping Mall Adaptive Reuse: The Phoenix Will Rise
Imagine driving to an arboretum, walking through a botanical garden and observing the slow movements of students in a Tai Chi class. You walk past a farmers market and make a mental note to pick up some locally grown peaches
LEARN MORE >
5 Reasons In-Store Signage Is More Important Than Ever
The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits.
LEARN MORE >
New Norms/New Pathways to Purchase
As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole
LEARN MORE >
An International Brand’s U.S. Retail Launch: Designing the Display
At-home coffee brewing has always been a mainstay of U.S. households. The industry has seen everything from percolators to Mr. Coffee, but nothing revolutionized the market quite as much as the introduction of single-serve capsules. The global market for coffee
LEARN MORE >
Retail with a Purpose: CS Hudson and Medallion Retail Team Up for Good
The holiday season may be over, but the glow remains for us as we think about the incredible experience of creating a pop-up for good—a pop-up that helped a community of children in need through the CS Hudson initiative, CS
LEARN MORE >
CPG Brands: Increase Shelf Space with Creative Merchandising
Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands.
LEARN MORE >
Sustainable Fashion: Connect with Conscious Consumers
While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a
LEARN MORE >
Health and Beauty Retail Goes for a Greener Audience
Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was
LEARN MORE >
Increase Sales with Retail Partnerships
The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice
LEARN MORE >
Window Display Goes Big Just in Time for Holiday
In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a
LEARN MORE >
Home & DIY Retail Innovation with Tech
The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being
LEARN MORE >
Augmented Reality — Impact at Brick and Mortar Retail
According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data
LEARN MORE >
A Toy Story: In Retail, New Tech Toys Craft an AR Narrative
Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more
LEARN MORE >
Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers
You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social
LEARN MORE >
At Barnes & Noble, a Story of Fantastical Retail Transformation
You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8
LEARN MORE >
CPG Converts March Madness into Retail Theater
It’s coming down to the final wire. We’ve spent the past few weeks glued to our TVs and live streaming devices, cheering on our favorite college basketball teams. It’s March Madness (though it’s almost April!), and it hasn’t just infiltrated
LEARN MORE >
A Tale of Two Toy Stores: FAO Schwarz vs. CAMP
Toys “R” Us is gone. The question has become: who will fill the void? From Party City’s Toy City pop-ups to JC Penney’s expanded toy sections to Kroger’s Toys “R” Us-branded sections, stores across the retail spectrum have entered the
LEARN MORE >