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Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

CPG Brands: Increase Shelf Space with Creative Merchandising

POSTED BY: Chris Gordon on 11/06/19

Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands. (A quality product won’t shine on product display shelves if shoppers can’t find it.) To

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Strategy, Shopper Moments, Display, Brand Building

Sustainable Fashion: Connect with Conscious Consumers

POSTED BY: Dona Peters on 10/23/19

While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a huge presence online. Providing a sustainable fashion option to consumers who seek it. While digital

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sustainable fashion
Strategy, In-store Experience, Signage, Display

Health and Beauty Retail Goes for a Greener Audience

POSTED BY: Therese Daves on 10/15/19

Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was practically unheard of. But all of that changed in the mid-2010s: in 2015 the global

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Health and Beauty
Strategy, In-store Experience, Shopper Moments, Signage, Display

Increase Sales with Retail Partnerships

POSTED BY: JP Terlizzi on 09/23/19

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice for buying gifts. Even a majority 55% of tech-obsessed Gen-Z customers report planning to head

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Retail Partnerships
Strategy, Creativity, Shopper Moments, Signage, Display, Production

Window Display Goes Big Just in Time for Holiday

POSTED BY: Therese Daves on 09/16/19

In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a highly visual experience and in high-volume foot traffic environments, where hundreds—if not thousands—of customers pass

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window display
Shopper Moments, Transformation, Signage, Display

Home & DIY Retail Innovation with Tech

POSTED BY: Chris Gordon on 09/03/19

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being a fixer upper today isn’t the laborious chore it used to be. Retail innovation brings

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retail innovation
Strategy, Creativity, In-store Experience, Shopper Moments, Display

Augmented Reality — Impact at Brick and Mortar Retail

POSTED BY: Chris Gordon on 08/26/19

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data is clear: AR has evolved from a retail novelty to a must-have item. This interactive

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augmented reality
Strategy, Creativity, In-store Experience, Shopper Moments, Display

A Toy Story: In Retail, New Tech Toys Craft an AR Narrative

POSTED BY: Katy Marshall on 08/13/19

Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more tots going mobile, toy retailers have seen profits take a downturn—the Toys R Us 2018

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tech toys
Strategy, Pop-up, Signage, Display

Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers

POSTED BY: Therese Daves on 06/04/19

You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social cause marketing will get them to notice and accept your message. CSR (Corporate Social Responsibility)

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social cause
In-store Experience, Shopper Moments, Transformation, Signage, Display, Production

At Barnes & Noble, a Story of Fantastical Retail Transformation

POSTED BY: Chris Gordon on 04/29/19

You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8 billion in book sales, while Star Wars books have brought in $1.8 billion—to say nothing

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Creativity, In-store Experience, Shopper Moments, Transformation, Display

CPG Converts March Madness into Retail Theater

POSTED BY: Chris Gordon on 03/26/19

It’s coming down to the final wire. We’ve spent the past few weeks glued to our TVs and live streaming devices, cheering on our favorite college basketball teams. It’s March Madness (though it’s almost April!), and it hasn’t just infiltrated our psyche, it’s made inroads in our markets – supermarkets that is. Consumer packaged goods

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retail theater
Strategy, Creativity, In-store Experience, Shopper Moments, Display

A Tale of Two Toy Stores: FAO Schwarz vs. CAMP

POSTED BY: Chris Gordon on 01/21/19

Toys “R” Us is gone. The question has become: who will fill the void? From Party City’s Toy City pop-ups to JC Penney’s expanded toy sections to Kroger’s Toys “R” Us-branded sections, stores across the retail spectrum have entered the ring. But where these replacements have fallen short is the lack of focus on toys

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toy stores
Creativity, Shopper Moments, Signage, Display

An All-Encompassing Trend: Why Health and Wellness Retail Is About More Than Vitamins

POSTED BY: JP Terlizzi on 12/17/18

The start of the new year can only mean one thing: it’s time for resolutions. And for many consumers, that list of goals for the upcoming year starts with wellness through healthy choices.  Health and wellness retail is their starting point. Of course, wellness has been a massive trend in the food & beverage sector,

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wellness retail
Pop-up, Signage, Display, Social Media Integration, Brand Building, Pop-up Retail

Achieving an Authentic Edge: The Brandless Impact Opportunity

POSTED BY: Dona Peters on 12/11/18

Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest up-and-coming brands, it’s the backbone of your company. Consumers (and investors) are falling in love with

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brandless
Pop-up, Transformation, Signage, Display

Timberland’s Flex Retail Marketing: Pop-Ups That Don’t Feel Like Pop-Ups

POSTED BY: JP Terlizzi on 11/19/18

In the world of pop-ups, ideas fly fast and furious.  But who would have thought that one of the freshest would come from a legacy brand out of Stratham, New Hampshire? We’ll call it flex retail marketing. Timberland recently launched a “flex” retail pop-up store that is full of life – literally. The 3,500-square-foot retail space (conveniently

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flex retail marketing
Strategy, Creativity, Shopper Moments, Signage, Display

Retail Holiday Creep: Pros and Cons of (Too) Early Retailer and Retail Brand Displays

POSTED BY: Chris Gordon on 10/29/18

Today is the spookiest day of the year – and it’s also one of retail’s sweetest and tastiest. After the kids crash from sugar overload, the last cobweb is swept up and the witch’s hat is hung up until next year, Halloween is officially over, and you can finally rest. But wait. The elves don’t

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retail holiday creep
Strategy, Creativity, In-store Experience, Pop-up, Transformation, Signage, Display

The Original Holiday Pop-Up: What Retailers Can Learn from Spirit Halloween

POSTED BY: Katy Marshall on 10/09/18

Holiday pop-up retail defies expectations.  The so-called retail apocalypse has in fact claimed a lot of victims. Circuit City, Toys”R”Us, Borders are all resting peacefully in the graveyard of “shoppings past”. But amidst all of the passings, there’s one retailer that continues to defy the ashes, and, like a vampire, latch onto its lifeblood: brick-and-mortar.

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holiday pop-up
Strategy, Creativity, In-store Experience, Shopper Moments, Display

The Incredible Power of Movie Retail Partnerships

POSTED BY: Chris Gordon on 09/18/18

Soon to be released on DVD, Incredibles 2 has already stirred up a world of marketing buzz for movie retail partnerships. For the cinematic release in June, Disney partnered  with no fewer than 14 brands ranging from McDonald’s to Zillow. The latter listed the Parr family home on its site, allowing visitors to explore every room

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movie retail partnerships
Strategy, Creativity, In-store Experience, Signage, Display, Social Media Integration

Are You Ready for Holiday Retail 2018?

POSTED BY: Rich Kizer & Georganne Bender on 09/11/18

We are happy to present Rich Kizer and Georganne Bender as our Guest Bloggers this week writing about holiday retail.  Rich and Georganne are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in retail, restaurant, hospitality, death care, and service industries since 1990. Fourth Quarter, the Golden Quarter; the big one

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holiday retail
Strategy, In-store Experience, Shopper Moments, Display

Bringing the Power of the Beauty Vloggers In-Store

POSTED BY: Katy Marshall on 05/16/18

Vlogging, or video blogging, is revolutionizing the beauty market. Social media influencers with YouTube channels and Instagram feeds are raking in funds – often enough to subsidize an entire career – to make videos promoting brands. Beauty vloggers dedicate hours to craft videos where they demonstrate makeup trends and hairstyles and do brand comparisons. In

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beauty vloggers