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In-store Experience

Strategy, Creativity, In-store Experience, Shopper Moments

Home, Smart Home: How AR Captivates Shoppers

POSTED BY: Dona Peters on 07/10/19

Online shopping for furniture, decor, and do-it-yourself projects lends itself to a modern-day dilemma. On one hand, there’s the convenience of having something delivered to your doorstep. On the other hand, it’s important to see how an item will look—and fit—in a room. What about color, texture, and overall feel? Despite the e-commerce boom, consumers

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Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up, Signage

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

POSTED BY: Chris Gordon on 07/01/19

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At the other end of the spectrum, mega brands created pop-up extravaganzas that blew budget out

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retail engagement
Strategy, In-store Experience, Shopper Moments, Pop-up, Transformation

The Opportunities and “How To” Dynamics of Seasonal Retail Merchandising

POSTED BY: Chelica Hiltunen on 06/25/19

Modern retail merchandisers understand that the seasonal retail calendar year is broken down into more than four traditional seasons (Winter, Spring, Summer, Fall). In fact, the Wall Street Journal enumerates between 13 to 20 seasons! While it can be overwhelming to think about 13 to 20 merchandising turnovers, restocks, and resets, a more proactive approach is

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seasonal retail
Strategy, Creativity, In-store Experience, Transformation

How Mass Merch is Rivaling Fast Fashion Retail Competitors

POSTED BY: Katy Marshall on 06/17/19

Up until a few years ago, mass merch retailers like Walmart weren’t synonymous with fashion retail. Their private label clothing brands were never the focus—but fast forward to 2019, where Walmart collections are selling out before hitting the shelves and #TargetStyle has amassed over 1,100,000 uses on Instagram. Mass merch retail is finally able to keep

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fashion retail
Strategy, Creativity, In-store Experience, Shopper Moments

10,000 Steps Forward: How Fitness Tech is Reshaping the Fitness and Apparel Industries

POSTED BY: JP Terlizzi on 06/11/19

The fitness industry in the United States is currently worth $30 billion and shows no signs of slowing down anytime soon. Outside of the U.S., the industry grew to approximately 200,000 fitness clubs globally, serving 162 million members. The fitness industry is no longer limited to spandex and nylon. Today, smartphones and other smart devices lead

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fitness tech
Strategy, Creativity, In-store Experience, Shopper Moments

Airport Retail — How It Can Help Your Retail Operation Thrive

POSTED BY: Dona Peters on 05/21/19

Been in an airport recently? With the summer travel season upon us, travelers will be crowding into airports—and spending hours waiting for their planes to take off. That gives them hours to do much more than watch CNN or screen gaze: in short, it gives them a prime opportunity to shop. While the rest of the retail-sphere

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airport retail
Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up

2019 SXSW and Coachella Set the Bar for Pop-Ups

POSTED BY: Michael Decker on 05/14/19

It’s springtime. That means we are officially in the thick of music festivals and pop-ups — most predominantly 2019 SXSW and Coachella. As millennials and Gen-Z continue to broaden their spending power, limit their attention span, and gravitate toward the Instagrammable, businesses are fighting harder than ever to craft pop-ups that draw customers in faster

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2019 SXSW
Strategy, Creativity, In-store Experience, Shopper Moments, Transformation

It’s Raining Menswear

POSTED BY: Katy Marshall on 05/07/19

Since the dawn of time (or at least since the start of mass-market retail), womenswear has been the dominant force in the apparel market. Dresses, shoes, blouses, handbags—you name it; driving sales in these apparel categories was the ultimate goal underlying retailers’ marketing strategy, and menswear was second-fiddle. But now, an unexpected shift is fast-approaching:

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menswear
In-store Experience, Shopper Moments, Transformation, Signage, Display, Production

At Barnes & Noble, a Story of Fantastical Retail Transformation

POSTED BY: Chris Gordon on 04/29/19

You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8 billion in book sales, while Star Wars books have brought in $1.8 billion—to say nothing

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Creativity, In-store Experience, Shopper Moments, Pop-up

To Boost ROI, Emerging Brands Unite—and Pop-Up

POSTED BY: JP Terlizzi on 04/22/19

In the past five years, social media has served as a reliable launching pad for emerging brands. Take retailer Fashion Nova’s success with influencer campaigns, or eyewear brand Warby Parker’s ubiquitous Instagram ads. But recently, social media’s usefulness has begun to wane, as platforms become saturated with advertising – and consumers are taking notice. Each month, 71%

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emerging brands
Strategy, In-store Experience, Shopper Moments, Transformation

The Retail Footprint Is Shrinking (Smaller Stores Can Work to a Retailer Brand’s Advantage)

POSTED BY: Michael Decker on 04/09/19

Is bigger really better? When it comes to your retail footprint, the answer is increasingly becoming no. Smaller stores are presenting efficient, market-friendly solutions. We see brands moving away from the tried-and-true, big-box suburban store strategy in favor of smaller, carefully curated spaces in cities and bustling college towns. In doing so, brands are looking to

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Creativity, In-store Experience, Shopper Moments, Transformation, Display

CPG Converts March Madness into Retail Theater

POSTED BY: Chris Gordon on 03/26/19

It’s coming down to the final wire. We’ve spent the past few weeks glued to our TVs and live streaming devices, cheering on our favorite college basketball teams. It’s March Madness (though it’s almost April!), and it hasn’t just infiltrated our psyche, it’s made inroads in our markets – supermarkets that is. Consumer packaged goods

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retail theater
Strategy, Creativity, In-store Experience, Shopper Moments, Transformation

Hudson Yards Opens in NYC – Is This the New Face of Retail?

POSTED BY: Michael Decker on 03/20/19

If you live in New York City, you’ve watched it grow. If you work in retail anywhere in the world, you couldn’t escape the media blitz. It’s finally arrived – Hudson Yards opened on Manhattan’s far West Side last Friday. We sent our Medallion Retail team to experience it in person. Emphasis on “experience it”

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Hudson Yards
Strategy, Creativity, In-store Experience, Shopper Moments

Beauty Is in the Eye of the Omnichannel Retailer

POSTED BY: Katy Marshall on 03/08/19

For the beauty industry, 2018 was a perfect 10. Brands both big (including L’Oreal and Olay) and small reported meteoric sales growth, continuing the trend from 2017. Newer names like Fenty Beauty, Kylie Cosmetics and Glossier captured headlines and caught fire on social media, riding a wave of attention from younger shoppers. Now everyone wants a bit

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omnichannel retail
Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up

Retail Pop-Up Solutions: Malls Aren’t Dead – They’re Evolving

POSTED BY: JP Terlizzi on 02/25/19

Thirty years ago, suburban malls were the center of life for Americans, especially American teenagers. Malls were where you went to find a prom dress or a new pair of jeans; the food court was where you gathered with friends or flirted with your high school crush. Today’s teens still prioritize these important tasks –

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retail pop-up solutions
Strategy, Creativity, In-store Experience, Brand Building

Why Old School and New School Home Decorating and Home Goods Brands Need to Team Up to Reach Millennials

POSTED BY: Therese Daves on 02/19/19

If you’re a millennial, you’ve probably come across a targeted Instagram ad for new home decorating icon Buffy comforters. Or perhaps you saw the Casper mattress ad campaign on your daily subway commute. Maybe your friend is sporting some new kitchen tools from Material. While the home decorating market has traditionally been dominated by a handful of massive

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home decorating
Strategy, Creativity, In-store Experience, Shopper Moments

Will Digital Personalization be the Top Retail Trend of 2019?

POSTED BY: Michael Decker on 02/06/19

In 2019, we have more choices than ever before. And maybe that’s a bad thing.  Or…  maybe not.  It depends if the choices lead to true and meaningful digital personalization. See for yourself: when women search for make-up concealer on Amazon, they’ll get back over 10,000 (!) results – but which one of the thousands

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digital personalization
Strategy, Creativity, In-store Experience, Shopper Moments, Fulfillment, Brand Building, Pop-up Retail

Pop-Up Fails: 4 Crucial Pitfalls to Avoid

POSTED BY: Dona Peters on 01/28/19

We’ve talked a lot about the benefits of a well-executed pop-up. A good pop-up is a memorable consumer experience, a buzz generator, and a brand invigorator. But all pop-ups aren’t created equal. Pop-up fails simply fall short – wasting your time and money or, worse, creating a bad rep for your brand. With the proliferation

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pop-up fails
Strategy, Creativity, In-store Experience, Shopper Moments, Display

A Tale of Two Toy Stores: FAO Schwarz vs. CAMP

POSTED BY: Chris Gordon on 01/21/19

Toys “R” Us is gone. The question has become: who will fill the void? From Party City’s Toy City pop-ups to JC Penney’s expanded toy sections to Kroger’s Toys “R” Us-branded sections, stores across the retail spectrum have entered the ring. But where these replacements have fallen short is the lack of focus on toys

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toy stores
Strategy, Creativity, In-store Experience, Shopper Moments, Brand Building, Pop-up Retail

Inclusivity Is the New Wave of Retail – Here’s How to Implement

POSTED BY: Katy Marshall on 01/14/19

Diversity and inclusion have become buzzwords in retail – and across industries. But in retail, it’s about more than just cultivating a diverse boardroom or an inclusive work environment. It’s about showing the consumer where you stand through your products and your campaigns. Many companies have gotten in trouble for not being inclusive. Just look at

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inclusivity