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In-store Experience

Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

New Norms/New Pathways to Purchase

POSTED BY: Dona Peters on 06/04/20

As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole new world it really is out there. Merchants have to assess their own situations and

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Strategy, In-store Experience, Signage

Signs of the Times

POSTED BY: Chris Gordon on 05/19/20

Back when the coronavirus shutdown began in the U.S. (was it really just two months ago?), consumers who ventured to the few retailers deemed essential were met with safety protocol signage in the form of handwritten signs regarding mandatory masks or new hours, and taped X’s on sidewalks and store floors served as rudimentary directives

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Strategy, In-store Experience, Brand Building

Our Top Blog Picks, Just for You!

POSTED BY: Dona Peters on 04/27/20

Reentering the retail arena may call for innovative approaches. After all, your shopper will have many reasons to want to get out and about. Why ​not welcome them back in new and unexpected ways? To help you to start thinking and planning, we looked back to our archives and pulled together a curated collection of

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Strategy, In-store Experience, Brand Building

Pop-Up Prevails: Key Points of Reentry into Retail

POSTED BY: Therese Daves on 04/06/20

Right now, there are 10 things on my shopping list. None of these are even remotely related to cosmetics, apparel or jewelry. I don’t think I’m alone in this. Our shopping needs at the moment are focused on necessities, like food, medicinal items and, yes, toilet paper. And rightfully so. Basic things now take full

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Strategy, In-store Experience, Pop-up, Brand Building

Grow DTC Offline with Pop-Up + Dynamic QR

POSTED BY: Dona Peters on 03/09/20

If you’ve been reading the news about DTC lately, you may be under the impression that DTC is faltering. Challenges faced by brands like Harry’s and Brandless have dominated the news recently, giving reason to pause when assessing the continued value of DTC as a growing trend in retail. However, we think the idea of

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Strategy, In-store Experience, Display

An International Brand’s U.S. Retail Launch: Designing the Display

POSTED BY: JP Terlizzi on 02/11/20

At-home coffee brewing has always been a mainstay of U.S. households. The industry has seen everything from percolators to Mr. Coffee, but nothing revolutionized the market quite as much as the introduction of single-serve capsules. The global market for coffee pods and capsules is expected to grow at 7%–8% annually and reach $23.6 billion by

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Strategy, Creativity, In-store Experience, Pop-up, Brand Building, Pop-up Retail

Super Bowl In-Store Marketing: A Story to Be Told

POSTED BY: Chris Gordon on 01/24/20

While most people are stocking the fridge with drinks, decking out in team colors and making sure their new home theater is ready for the crowd on Sunday, we’re already thinking about Super Bowl 2021. Specifically, how to make the season even better next year. There are plenty of fans going to the stadium in

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Strategy, In-store Experience

Partnering with Farmers Markets to Expand Your Brand: See What’s Growing

POSTED BY: Chris Gordon on 12/04/19

Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer the domain of rural counties, farmers markets are a major urban draw—from New York’s Union

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Partnering with Farmers Markets
Strategy, In-store Experience, Shopper Moments, Brand Building

Gateway Retail: Reach Your Customers Where They Go

POSTED BY: Therese Daves on 11/20/19

For years, retailers have targeted consumers where they live, work and play. But when customers visit a different environment, the opportunity to reach them expands exponentially. Retailers can capitalize on brand connections—made through gateway retail moments—by offering emotional and purchase-inspiring touchpoints that support the customer experience. The combination of an endorphin-inducing location and experiential retail

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customer experience
Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

CPG Brands: Increase Shelf Space with Creative Merchandising

POSTED BY: Chris Gordon on 11/06/19

Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands. (A quality product won’t shine on product display shelves if shoppers can’t find it.) To

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Strategy, In-store Experience, Signage, Display

Health and Beauty Retail Goes for a Greener Audience

POSTED BY: Therese Daves on 10/15/19

Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was practically unheard of. But all of that changed in the mid-2010s: in 2015 the global

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Health and Beauty
Strategy, In-store Experience, Shopper Moments

Fashion Inclusivity for Every Body

POSTED BY: Katy Marshall on 10/02/19

This post was adapted from our article published in Fashion Mannuscript on October 2nd, 2019 A couple of decades ago, labels like “big & tall” and “plus-sized” marginalized consumers with different sizing needs from the rest of the retail market. Fashion inclusivity was not a priority for most retailers. From drab displays to less-than-ideal placement,

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fashion inclusivity
Strategy, In-store Experience, Shopper Moments, Signage, Display

Increase Sales with Retail Partnerships

POSTED BY: JP Terlizzi on 09/23/19

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice for buying gifts. Even a majority 55% of tech-obsessed Gen-Z customers report planning to head

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Retail Partnerships
Creativity, In-store Experience, Shopper Moments

Fitness Retail Gets Shopping Centers Into Shape

POSTED BY: Therese Daves on 09/09/19

Wouldn’t it be great to work out, socialize, grab a juice, and go grocery shopping—and do it all at the same location? Ten years ago, you might have to drive all over town to check off all of your errands and self-care. Today, this type of all-in-one destination is practically the rule, not the exception.

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fitness retail
Strategy, Creativity, In-store Experience, Shopper Moments, Display

Augmented Reality — Impact at Brick and Mortar Retail

POSTED BY: Chris Gordon on 08/26/19

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data is clear: AR has evolved from a retail novelty to a must-have item. This interactive

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augmented reality
Strategy, Creativity, In-store Experience, Shopper Moments, Display

A Toy Story: In Retail, New Tech Toys Craft an AR Narrative

POSTED BY: Katy Marshall on 08/13/19

Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more tots going mobile, toy retailers have seen profits take a downturn—the Toys R Us 2018

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tech toys
Creativity, In-store Experience, Shopper Moments, Pop-up

The Art of Retail: The Rise of the Pop-Up Department Store

POSTED BY: JP Terlizzi on 08/07/19

First, there were stand-alone pop-ups. Then, there were pop-up collectives, rooted in community. Now, retail is embracing a new kind of pop-up space modeled after the department store, but there’s a twist: these new pop-up department stores are showcasing digitally native D2C brands in prime real estate in areas—like Manhattan, where retail space is exorbitantly

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pop-up department stores
Strategy, In-store Experience, Shopper Moments, Pop-up

The New Face of Medical Retail: From Primary Care to Point of Sale

POSTED BY: Therese Daves on 07/29/19

Prior to the wellness boom, most people would only visit a doctor for the dreaded annual physical, or when something felt seriously wrong. There were clear lines separating medical and merchandise—but these lines are now blurring. With an increasing shift toward wellness as an essential part of our daily lives and the emergence of membership-only

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medical retail
Strategy, Creativity, In-store Experience, Shopper Moments

Home, Smart Home: How AR Captivates Shoppers

POSTED BY: Dona Peters on 07/10/19

Online shopping for furniture, decor, and do-it-yourself projects lends itself to a modern-day dilemma. On one hand, there’s the convenience of having something delivered to your doorstep. On the other hand, it’s important to see how an item will look—and fit—in a room. What about color, texture, and overall feel? Despite the e-commerce boom, consumers

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Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up, Signage

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

POSTED BY: Chris Gordon on 07/01/19

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At the other end of the spectrum, mega brands created pop-up extravaganzas that blew budget out

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retail engagement