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Impulse buying is not a generational thing. It’s a human behavior thing, tapping into two primal human motivations: avoiding pain and experiencing pleasure.
PetSmart just unveiled a clever, intelligent campaign; it's funny, honest and brand-focused. It is also one of the best examples of omnichannel marketing I’ve seen.
Emotional marketing is not new, but in our age of unfiltered content, consumer journalism, omnichannel and always-on communication, it has taken on new importance.
Traditional signage balances the sterility of the digital screen. It is dimensional and tactile, mobile and cost efficient. It is flexible, allowing for variations in size and shape, and limited only by a designer’s imagination.
IKEA has once again tapped into the zeitgeist to become an active part of pop culture. What can shopper marketers learn from Emoticons?