We played matchmaker with Duracell and Hershey at Kroger and helped them find harmony as complementary collaborators. The reason we introduced them? To drive volume during the key seasons of Halloween and Holiday. What followed was a symbiotic, supportive and electric partnership between batteries and chocolate—one that will give customers a reason to stop, shop and smile during two critical time frames for both companies.
One show-stopping display for two brands that pops up in store in unexpected places? That’s the kind of shopper experience and everlasting moment we aim for. Speaking of shopper experiences, also check out our immersive Hershey’s Spiderlicious Pop-Up.