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We played matchmaker with Duracell and Hershey at Kroger and helped them find harmony as complementary collaborators. The reason we introduced them? To drive volume during the key seasons of Halloween and Holiday. What followed was a symbiotic, supportive and electric partnership between batteries and chocolate—one that will give customers a reason to stop, shop and smile during two critical time frames for both companies.
One show-stopping display for two brands that pops up in store in unexpected places? That’s the kind of shopper experience and everlasting moment we aim for. Speaking of shopper experiences, also check out our immersive Hershey’s Spiderlicious Pop-Up.
Stopping, Holding
& Closing Power
Attention-grabbing displays in 2,500 Kroger stores resulting in significant incremental sales opportunities
Increased
Visibility & Placement
The display broadens both brands’ appearance in prime yet unconventional store spaces: front end, seasonal and high-traffic areas
Versatile & Easy
to Assemble
Our design uses shippers from both brands, unified by a single, seasonal, 2-sided header
Medallion Made the Introduction
Medallion cultivated the relationship, knowing the two noncompetitive brands could mutually benefit