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06/21/16

Clicks and Bricks: The Smartest Mix

What do black horn rim glasses, impractical shoes, sensible slacks, a mechanical pencil and a shirt scattered with flowers have in common?

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Marketing Creativity
06/16/16

Notes on Giving Feedback

How to face the delicate business of critique.

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Shopper Moment
06/14/16

Shopping in the Moment

An experience is something a shopper has. A moment is something she feels.

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Luxury Display
06/09/16

Looking Into Luxury Retail Windows

These “snapshots of affluence” deliver a specific message: lovely things, lovely life. 

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Retail Marketing Determination
06/07/16

Recommended: Grit

Too many of us give up far too early and far too often.

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06/05/16

Retail Trends – June 2016

The retail marketing business is ever-evolving. For 2016, we predicted a continuation of the incremental but meaningful changes in the practice of retail marketing, identifying conversion, Big Data and a redefined shopper experience as trends to watch. In early 2016,

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Marketing Entrepreneur
06/02/16

Market Like an Entrepreneur

Be agile, responsive and fearlessly creative.

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Retail Sale
05/31/16

Happy Day After Memorial Day!

Everyone loves a sale, but the word now means different things to different people. 

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Holiday Retail
05/26/16

Happy Meme-Orial Day, Retailers!

This weekend, 14 percent of Americans will hit the stores for holiday deals.

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In-store Interactivity
05/24/16

What Isn’t In-Store Interactivity?

Retail marketers would be wise to embrace the countless ways brands can and must interact with shoppers.

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Pop-up Retail
05/19/16

The Period Shop: Pop-Up With Attitude

This may be the finest example of retail pop-up ever. Period.

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Shopper Experience
05/17/16

Putting Experience in Its Place with American Girl

American Girl was among the first retail brands to offer immersive and individualized interaction.

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