Strategic Pop-Up Matters
Don’t get me wrong. When it comes to strategic pop-up, I believe that details are critical. It’s only when of all those tiny elements come together that good pop-up becomes really great pop-up. But I’m also a big-picture guy, and am convinced that “-ize” matters.
We’ve all heard that no one cares how big your pop-up is; it’s what you do with it that counts. Not true. Sorry, but “-ize” is critical. You need it to “strategize” your overall campaign based on stated objectives, and to “maximize” resources and messaging. You also can’t “smize” without “-ize. (Try it and Tyra will not be pleased.)
To prove that “-ize” matters when creating strategic pop-up, I’ve pulled together a list of ways to make your retail pop-up stand tall. These are verbs; treat them that way. Use them to explore, form and articulate a pop-up objective that has life and energy and movement. Conceptualize, and then realize.
Sixty-Three Paths to Bigger Strategic Pop-up:
Hopefully, something on this list inspires you. And if you liked these words, you will love our upcoming webinar “Pop-up or Perish!” We’ll use all these words, plus another couple hundred. At least!
So join us for “Pop-up or Perish!: A Retail Marketing Mandate,” a new webinar from MR Pop-up. In this free session, pop-up experts (along with this guy) share the whys, hows, whens, whos and what-the-heck-happeneds of modern retail pop-up. Learn more here.