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Strategy, Creativity, Brand Building

Calculated Risk: A Marketing Lesson Learned from the Nike Kaepernick Gamble

POSTED BY: Michael Decker on 11/28/18 Nike Kaepernick

Last year’s Nick Foles Super Bowl trick play on 4th down for the TD. Going for the three-point buzzer beater and the Big Dance win. The defensive slide tackle on a counter that’s either a PK or a game-saving stop at World Cup. Sports are all about risks. And in early September, we saw an awesome

Strategy, Creativity

Athleisure Isn’t Going Away, It’s Going Up

POSTED BY: Dona Peters on 07/25/18

Sports brands aren’t just for athletes anymore. Athleisure has been disrupting the sports and fashion industries for some time. But now this trend is gaining massive momentum beyond the confines of these two sectors. In 2016, for the first time ever, leggings outpaced jeans in online sales, marking a huge shift towards athleisure casualwear. Consider that