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02/04/22

Unboxing the Love and Brand Awareness

Gift giving and the unboxing experience have always provided an ample platform for brands to make an impression. But it could also be an opportunity to gain a new customer. Medallion Retail explores optimizing the gift-giving experience, keeping it from the heart and making them want for more.

09/01/21

The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you

In 2008, the retail world, at least in the U.S., faced multiple challenges and on many fronts. As online buying began to grow in step with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to

03/24/21

Shopper Education: Tuning into the Shopper’s In-Store Channel

If the pandemic taught us anything, it’s that whatever type of product we want can usually be at our doorstep in no time at all. Some things that were ordered on a Monday afternoon would show up Tuesday. And show

02/22/21

March Madness Shopping: Bringing Fun and Exploration to the Customer Experience

As we come up on the NCAA’s March Madness schedule, we should take a minute to remember how the college basketball tourneys played out in March 2020. In what seems like a lifetime ago, teams and fans readied for college

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