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Home Fitness

Strategy, Creativity, Pop-up, Brand Building

Home Fitness Finds New Purpose for Pop-Up

POSTED BY: JP Terlizzi on 07/21/20

When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant bringing out the lighter clothes—and for many Americans, the daily guessing game over which clothes

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