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03/24/21

Shopper Education: Tuning into the Shopper’s In-Store Channel

If the pandemic taught us anything, it’s that whatever type of product we want can usually be at our doorstep in no time at all. Some things that were ordered on a Monday afternoon would show up Tuesday. And show

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02/22/21

March Madness Shopping: Bringing Fun and Exploration to the Customer Experience

As we come up on the NCAA’s March Madness schedule, we should take a minute to remember how the college basketball tourneys played out in March 2020. In what seems like a lifetime ago, teams and fans readied for college

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02/01/21

QR Code Marketing: Why This Touchless Trend Feels Right

If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry

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01/05/21

2021 Trends to Watch and Why

What have we learned in 2020? I suppose the most critical thing we all learned from 2020 (aside from baking a mean soda bread from scratch or becoming experts at Zoom calls) is that nothing stays the same. Finding our

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10/06/20

Counter Displays: 7 Design Principles

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,

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Customer Loyalty Programs
09/18/20

Customer Loyalty Programs: The Most Effective Tool in Your Marketing Arsenal

If your wallet has ever looked anything like mine, chances are that at one point in time it was loaded with stacks of customer loyalty cards. In those early days of customer loyalty programs, it was on the customer to

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