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10/06/20

Counter Displays: 7 Design Principles

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,

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Customer Loyalty Programs
09/18/20

Customer Loyalty Programs: The Most Effective Tool in Your Marketing Arsenal

If your wallet has ever looked anything like mine, chances are that at one point in time it was loaded with stacks of customer loyalty cards. In those early days of customer loyalty programs, it was on the customer to

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