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10/06/20

Counter Displays: 7 Design Principles

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,

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Customer Loyalty Programs
09/18/20

Customer Loyalty Programs: The Most Effective Tool in Your Marketing Arsenal

If your wallet has ever looked anything like mine, chances are that at one point in time it was loaded with stacks of customer loyalty cards. In those early days of customer loyalty programs, it was on the customer to

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sustainable fashion
10/23/19

Sustainable Fashion: Connect with Conscious Consumers

While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a

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augmented reality
08/26/19

Augmented Reality — Impact at Brick and Mortar Retail

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data

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07/10/19

Home, Smart Home: How AR Captivates Shoppers

Online shopping for furniture, decor, and do-it-yourself projects lends itself to a modern-day dilemma. On one hand, there’s the convenience of having something delivered to your doorstep. On the other hand, it’s important to see how an item will look—and

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04/29/19

At Barnes & Noble, a Story of Fantastical Retail Transformation

You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8

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2018 retail trends
12/18/18

A Look Back: Our Favorite 2018 Retail Trends

2018 is over…finally! It was a long year – one that started with the Winter Olympics (yes, we had the Olympics this year) and high schoolers eating Tide Pods. In retail news, we said goodbye to Toys”R”Us, hello to oat

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sustainable fashion
11/12/18

The Importance of Transparent and Sustainable Fashion

Plastic has had a bad year. People are saying ‘no’ to plastic straws to save sea turtles. Government officials are passing laws to ban  plastic shopping bags. And reusable water bottle sales are soaring. So what does this have to

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movie retail partnerships
09/18/18

The Incredible Power of Movie Retail Partnerships

Soon to be released on DVD, Incredibles 2 has already stirred up a world of marketing buzz for movie retail partnerships. For the cinematic release in June, Disney partnered  with no fewer than 14 brands ranging from McDonald’s to Zillow. The

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holiday retail
09/11/18

Are You Ready for Holiday Retail 2018?

We are happy to present Rich Kizer and Georganne Bender as our Guest Bloggers this week writing about holiday retail.  Rich and Georganne are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in retail, restaurant, hospitality,

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retail experiences
08/02/18

Retail Showrooms: Taking Retail Experiences to New Heights

Guide shops. Neighborhood hubs. Retail showrooms. Call them what you will, these show-and-tell centers are all leading shoppers to the same destination: an interactive and experiential in-store visit. The impact of retail showrooms is being felt across the retail spectrum.

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flexible signage and display
05/11/18

Empowerment at Floor Level – Flexible Signage and Display

Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display

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pet store experience
05/01/18

Fetching New Opportunities: Improving the Pet Store Experience

Fido, Buddy, Mr. Cat, Crackers the bird. Americans adore their pets. Millennials, owning 35% of all pets, especially consider themselves more than just pet owners. They’re pet parents,lovingly referring to Spot as their precious child and demanding nothing short of perfection

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retail display solutions
11/07/17

Increase Your Shelf Esteem: 5 Retail Display Solutions that Sell

Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store. 

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big box retail
10/10/17

Eleven More Ways to Shine as a Little Brand in Big Box Retail

You can have a significant impact on sales by making sure your brand name appears all over the store – even if your actual product doesn’t.

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In-store Signage
09/05/17

The Five Unbreakable Rules of In-Store Signage

Make sure that your signs are the strong, silent type. 

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03/30/17

Retail at Street Level

Retail marketing and in-store design evolve every day. To keep pace, the Medallion Retail team – a group of curious creatives, retail strategists and experience designers – regularly hits the streets to discover what’s happening right now. Here’s what we

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Retailtainment
02/28/17

That’s Retailtainment!

Today’s shopper demands a big show, whether she’s in Times Square or Aisle 4.

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Kiosks
01/24/17

Retail Marketing Redefined: The Kiosk

Retail marketers need to rethink the very basics of retail.

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Credibly Retail
11/14/16

How to Get It Right In-Store – Experts Tell All

The latest copy of the Credibly Business Journal: Nailing Your In-store Strategy is available now.

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