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02/27/20

Pop-Up to Keep Up: Our Top 6 Reasons Why

In today’s digital world, we can easily diminish the importance and power of physical interaction. This is especially true in retail. While retailers and brands such as Sephora, Nike and Warby Parker are pursuing AR and VR technology that allows

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pop-up department stores
08/07/19

The Art of Retail: The Rise of the Pop-Up Department Store

First, there were stand-alone pop-ups. Then, there were pop-up collectives, rooted in community. Now, retail is embracing a new kind of pop-up space modeled after the department store, but there’s a twist: these new pop-up department stores are showcasing digitally

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retail engagement
07/01/19

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At

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seasonal retail
06/25/19

The Opportunities and “How To” Dynamics of Seasonal Retail Merchandising

Modern retail merchandisers understand that the seasonal retail calendar year is broken down into more than four traditional seasons (Winter, Spring, Summer, Fall). In fact, the Wall Street Journal enumerates between 13 to 20 seasons! While it can be overwhelming to

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social cause
06/04/19

Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers

You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social

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2019 SXSW
05/14/19

2019 SXSW and Coachella Set the Bar for Pop-Ups

It’s springtime. That means we are officially in the thick of music festivals and pop-ups — most predominantly 2019 SXSW and Coachella. As millennials and Gen-Z continue to broaden their spending power, limit their attention span, and gravitate toward the

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04/29/19

At Barnes & Noble, a Story of Fantastical Retail Transformation

You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8

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emerging brands
04/22/19

To Boost ROI, Emerging Brands Unite—and Pop-Up

In the past five years, social media has served as a reliable launching pad for emerging brands. Take retailer Fashion Nova’s success with influencer campaigns, or eyewear brand Warby Parker’s ubiquitous Instagram ads. But recently, social media’s usefulness has begun to wane,

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pop up
04/02/19

A Decadent Experience: Lexus Merges Culinary and Cars for a Magical and Surprising Retail Pop-Up

A delicious fluke crudo. A crisp Sancerre pairing. A sleek open kitchen. And…a luxury car? This is the exciting and unique retail pop-up experience that Intersect by Lexus created. Lexus recently partnered up with Union Square Hospitality Group – the brainchild

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retail pop-up solutions
02/25/19

Retail Pop-Up Solutions: Malls Aren’t Dead – They’re Evolving

Thirty years ago, suburban malls were the center of life for Americans, especially American teenagers. Malls were where you went to find a prom dress or a new pair of jeans; the food court was where you gathered with friends

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pop-up fails
01/28/19

Pop-Up Fails: 4 Crucial Pitfalls to Avoid

We’ve talked a lot about the benefits of a well-executed pop-up. A good pop-up is a memorable consumer experience, a buzz generator, and a brand invigorator. But all pop-ups aren’t created equal. Pop-up fails simply fall short – wasting your

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2018 retail trends
12/18/18

A Look Back: Our Favorite 2018 Retail Trends

2018 is over…finally! It was a long year – one that started with the Winter Olympics (yes, we had the Olympics this year) and high schoolers eating Tide Pods. In retail news, we said goodbye to Toys”R”Us, hello to oat

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media and merchandise
12/17/18

The Intersection of Media and Merchandise: The “As Seen on TV” Pop-Up Strategy

Media has always been intertwined with retail. Media and merchandise. From the full-page ads in print newspapers and magazines to the product placements on daily news shows, the consumer has always been shown advertisements in conjunction with media. But the

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brandless
12/11/18

Achieving an Authentic Edge: The Brandless Impact Opportunity

Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest

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12/05/18

E-Commerce Pop-Ups Deliver a Much-Needed Physical Presence to Online Retail

Once upon a time, pop-ups were simply opportunistic. A way for retailers to generate extra sales in empty storefronts, a low-cost solution for emerging businesses hoping to gain a toehold in a market, or a way for big-buck brands to

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flex retail marketing
11/19/18

Timberland’s Flex Retail Marketing: Pop-Ups That Don’t Feel Like Pop-Ups

In the world of pop-ups, ideas fly fast and furious.  But who would have thought that one of the freshest would come from a legacy brand out of Stratham, New Hampshire? We’ll call it flex retail marketing. Timberland recently launched a “flex”

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pop-up retail
11/06/18

Uncovering the Truth: Debunking Five Myths About Pop-Up Retail

Pop-up retail has gained a lot of attention – and garnered billions in sales – in recent years. For a retailer or retail brand, this may set the bar quite high. But don’t be held back by some of these

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rotating pop-up retail
10/23/18

Rotating Pop-Up Retail — The Trick to Compelling Return Visits

Everyone loves good pop-up retail. With inventive cross-brand partnerships and creative merchandising, you entice customers into your store for an exciting purchasing experience. And there’s the rub. One pop-up. One experience. One visit. Why not turn one visit into two?

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holiday pop-up
10/09/18

The Original Holiday Pop-Up: What Retailers Can Learn from Spirit Halloween

Holiday pop-up retail defies expectations.  The so-called retail apocalypse has in fact claimed a lot of victims. Circuit City, Toys”R”Us, Borders are all resting peacefully in the graveyard of “shoppings past”. But amidst all of the passings, there’s one retailer

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beauty retail
10/01/18

Beautifying Experiences: Tech-Savvy Services Boost Beauty Retail

Beauty retail is booming. Of all retail sectors, it’s the one that appears unstoppable, pushing the boundaries of what is possible in brick-and-mortar shops. The greatest way we see beauty retailers innovating right now is through the marriage of tech

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