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retail customer experience

Strategy, In-store Experience, Signage, Display

Health and Beauty Retail Goes for a Greener Audience

POSTED BY: Therese Daves on 10/15/19 Health and Beauty

Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was practically unheard of. But all of that changed in the mid-2010s: in 2015 the global

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Strategy, Creativity, Shopper Moments, Pop-up, Brand Building, Launches, Pop-up Retail

Destination Pop-Ups Boost Sales With Local Flavor

POSTED BY: JP Terlizzi on 10/09/19

Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t only about delivering a branded experience. By not only reinforcing the brand’s values but also

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destination pop-ups
Strategy, In-store Experience, Shopper Moments

Fashion Inclusivity for Every Body

POSTED BY: Katy Marshall on 10/02/19

This post was adapted from our article published in Fashion Mannuscript on October 2nd, 2019 A couple of decades ago, labels like “big & tall” and “plus-sized” marginalized consumers with different sizing needs from the rest of the retail market. Fashion inclusivity was not a priority for most retailers. From drab displays to less-than-ideal placement,

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fashion inclusivity
Strategy, In-store Experience, Shopper Moments, Signage, Display

Increase Sales with Retail Partnerships

POSTED BY: JP Terlizzi on 09/23/19

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice for buying gifts. Even a majority 55% of tech-obsessed Gen-Z customers report planning to head

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Retail Partnerships
Shopper Moments, Transformation, Signage, Display

Home & DIY Retail Innovation with Tech

POSTED BY: Chris Gordon on 09/03/19

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being a fixer upper today isn’t the laborious chore it used to be. Retail innovation brings

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retail innovation
Strategy, Creativity, In-store Experience, Shopper Moments, Display

A Toy Story: In Retail, New Tech Toys Craft an AR Narrative

POSTED BY: Katy Marshall on 08/13/19

Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more tots going mobile, toy retailers have seen profits take a downturn—the Toys R Us 2018

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tech toys
Creativity, In-store Experience, Shopper Moments, Pop-up

The Art of Retail: The Rise of the Pop-Up Department Store

POSTED BY: JP Terlizzi on 08/07/19

First, there were stand-alone pop-ups. Then, there were pop-up collectives, rooted in community. Now, retail is embracing a new kind of pop-up space modeled after the department store, but there’s a twist: these new pop-up department stores are showcasing digitally native D2C brands in prime real estate in areas—like Manhattan, where retail space is exorbitantly

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pop-up department stores
Strategy, In-store Experience, Shopper Moments, Pop-up

The New Face of Medical Retail: From Primary Care to Point of Sale

POSTED BY: Therese Daves on 07/29/19

Prior to the wellness boom, most people would only visit a doctor for the dreaded annual physical, or when something felt seriously wrong. There were clear lines separating medical and merchandise—but these lines are now blurring. With an increasing shift toward wellness as an essential part of our daily lives and the emergence of membership-only

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medical retail
Strategy, Creativity, Shopper Moments

The Rental Retail Economy. When Temporary is on Trend.

POSTED BY: Michael Decker on 07/23/19

Rent the Runway is expanding into kidswear. REI is starting to rent outdoor gear. Ikea is testing out rental furniture. Rental retail is really taking off. Welcome to the sustainable, accessible rental retail eco-system. With pricing that puts a versatile sofa, high-tech mountaineering tent, and couture kidswear within reach, temporary is on trend, and very,

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rental retail
Strategy, Creativity, In-store Experience, Shopper Moments

Home, Smart Home: How AR Captivates Shoppers

POSTED BY: Dona Peters on 07/10/19

Online shopping for furniture, decor, and do-it-yourself projects lends itself to a modern-day dilemma. On one hand, there’s the convenience of having something delivered to your doorstep. On the other hand, it’s important to see how an item will look—and fit—in a room. What about color, texture, and overall feel? Despite the e-commerce boom, consumers

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Strategy, Creativity, In-store Experience, Shopper Moments

10,000 Steps Forward: How Fitness Tech is Reshaping the Fitness and Apparel Industries

POSTED BY: JP Terlizzi on 06/11/19

The fitness industry in the United States is currently worth $30 billion and shows no signs of slowing down anytime soon. Outside of the U.S., the industry grew to approximately 200,000 fitness clubs globally, serving 162 million members. The fitness industry is no longer limited to spandex and nylon. Today, smartphones and other smart devices lead

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fitness tech
Strategy, Creativity, In-store Experience, Shopper Moments, Transformation

It’s Raining Menswear

POSTED BY: Katy Marshall on 05/07/19

Since the dawn of time (or at least since the start of mass-market retail), womenswear has been the dominant force in the apparel market. Dresses, shoes, blouses, handbags—you name it; driving sales in these apparel categories was the ultimate goal underlying retailers’ marketing strategy, and menswear was second-fiddle. But now, an unexpected shift is fast-approaching:

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menswear
Strategy, Transformation

Tech Just for Her: Does Gendered Marketing Work in Tech?

POSTED BY: Therese Daves on 04/16/19

Inclusivity. A big trend hitting retail over the past year. Gender neutrality and gender fluidity are permeating product offerings and retail displays. But at the same exact time, another contradictory trend is impacting the retail space – particularly in the consumer electronics sector. And that trend is gendered marketing. New brands are cropping up left and

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gendered marketing
Strategy, In-store Experience, Shopper Moments, Transformation

The Retail Footprint Is Shrinking (Smaller Stores Can Work to a Retailer Brand’s Advantage)

POSTED BY: Michael Decker on 04/09/19

Is bigger really better? When it comes to your retail footprint, the answer is increasingly becoming no. Smaller stores are presenting efficient, market-friendly solutions. We see brands moving away from the tried-and-true, big-box suburban store strategy in favor of smaller, carefully curated spaces in cities and bustling college towns. In doing so, brands are looking to

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Strategy, Creativity, In-store Experience, Shopper Moments, Transformation

Hudson Yards Opens in NYC – Is This the New Face of Retail?

POSTED BY: Michael Decker on 03/20/19

If you live in New York City, you’ve watched it grow. If you work in retail anywhere in the world, you couldn’t escape the media blitz. It’s finally arrived – Hudson Yards opened on Manhattan’s far West Side last Friday. We sent our Medallion Retail team to experience it in person. Emphasis on “experience it”

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Hudson Yards
Strategy, Creativity, In-store Experience, Shopper Moments

Will Digital Personalization be the Top Retail Trend of 2019?

POSTED BY: Michael Decker on 02/06/19

In 2019, we have more choices than ever before. And maybe that’s a bad thing.  Or…  maybe not.  It depends if the choices lead to true and meaningful digital personalization. See for yourself: when women search for make-up concealer on Amazon, they’ll get back over 10,000 (!) results – but which one of the thousands

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digital personalization
Strategy, Creativity, In-store Experience, Shopper Moments, Display

A Tale of Two Toy Stores: FAO Schwarz vs. CAMP

POSTED BY: Chris Gordon on 01/21/19

Toys “R” Us is gone. The question has become: who will fill the void? From Party City’s Toy City pop-ups to JC Penney’s expanded toy sections to Kroger’s Toys “R” Us-branded sections, stores across the retail spectrum have entered the ring. But where these replacements have fallen short is the lack of focus on toys

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toy stores
Strategy, Creativity, In-store Experience, Shopper Moments, Brand Building, Pop-up Retail

Inclusivity Is the New Wave of Retail – Here’s How to Implement

POSTED BY: Katy Marshall on 01/14/19

Diversity and inclusion have become buzzwords in retail – and across industries. But in retail, it’s about more than just cultivating a diverse boardroom or an inclusive work environment. It’s about showing the consumer where you stand through your products and your campaigns. Many companies have gotten in trouble for not being inclusive. Just look at

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inclusivity
Strategy, Creativity, In-store Experience, Shopper Moments, Transformation, Pop-up Retail

New Year, New Ideas: The Five Biggest Retail Trends We Expect in 2019

POSTED BY: Therese Daves on 01/08/19

For all its ups and downs, 2018 saw a lot of interesting retail trends. But now that the bubbly has stopped flowing and the sparklers have fizzled out, we’re taking out our crystal ball to look into 2019 retail trends. Trend #1: The Dissemination of Pop-Ups Living in the nucleus of retail paradise here in

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retail trends
Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up Retail

Retail Renaissance: The New Golden Age of Brick-and-Mortar Retail

POSTED BY: Dona Peters on 01/07/19

The past decade has not been kind to retailers. Malls shuttered, small businesses folded, and beloved chain stores – including Toys“R”Us and Sears – closed their doors. Spurred by delayed effects of the Great Recession and massive shifts in consumer shopping habits, the retail apocalypse was marked by over 12,000 physical store closures – and left

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retail renaissance