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09/27/21

The Anatomy and Purpose of an Endcap: 4 Brands That Have Turned This into an Art

Have you ever opened your closet to get dressed for work or an appointment and felt completely uninspired by seeing the same clothes you’ve worn time and time again? Did you ever wonder if perhaps your in-store signage and displays

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09/01/21

The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you

In 2008, the retail world, at least in the U.S., faced multiple challenges and on many fronts. As online buying began to grow in step with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to

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07/26/21

Physical Retail: The Secret to Omnichannel Success

Who says summer break isn’t meant for learning? Here’s how one lesson went down: A college kid bought his girlfriend a birthday present online. They then broke up before her birthday. The kid, used to only receiving gifts, had no

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07/02/21

Returning to Physical Retail: A Second Chance at Connecting with Shoppers

In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and brands and how these physical retail businesses have

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02/01/21

QR Code Marketing: Why This Touchless Trend Feels Right

If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry

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