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Shopper Moments, Transformation, Signage, Display

Home & DIY Retail Innovation with Tech

POSTED BY: Chris Gordon on 09/03/19 retail innovation

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being a fixer upper today isn’t the laborious chore it used to be. Retail innovation brings

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Strategy, Creativity, In-store Experience, Shopper Moments, Display

Augmented Reality — Impact at Brick and Mortar Retail

POSTED BY: Chris Gordon on 08/26/19

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data is clear: AR has evolved from a retail novelty to a must-have item. This interactive

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augmented reality
Strategy, Creativity, In-store Experience, Shopper Moments, Display

A Toy Story: In Retail, New Tech Toys Craft an AR Narrative

POSTED BY: Katy Marshall on 08/13/19

Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more tots going mobile, toy retailers have seen profits take a downturn—the Toys R Us 2018

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tech toys
Strategy, Creativity, Shopper Moments

The Rental Retail Economy. When Temporary is on Trend.

POSTED BY: Michael Decker on 07/23/19

Rent the Runway is expanding into kidswear. REI is starting to rent outdoor gear. Ikea is testing out rental furniture. Rental retail is really taking off. Welcome to the sustainable, accessible rental retail eco-system. With pricing that puts a versatile sofa, high-tech mountaineering tent, and couture kidswear within reach, temporary is on trend, and very,

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rental retail
Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up, Signage

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

POSTED BY: Chris Gordon on 07/01/19

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At the other end of the spectrum, mega brands created pop-up extravaganzas that blew budget out

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retail engagement
Strategy, Creativity, In-store Experience, Shopper Moments, Transformation

It’s Raining Menswear

POSTED BY: Katy Marshall on 05/07/19

Since the dawn of time (or at least since the start of mass-market retail), womenswear has been the dominant force in the apparel market. Dresses, shoes, blouses, handbags—you name it; driving sales in these apparel categories was the ultimate goal underlying retailers’ marketing strategy, and menswear was second-fiddle. But now, an unexpected shift is fast-approaching:

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menswear
Strategy, Transformation

Tech Just for Her: Does Gendered Marketing Work in Tech?

POSTED BY: Therese Daves on 04/16/19

Inclusivity. A big trend hitting retail over the past year. Gender neutrality and gender fluidity are permeating product offerings and retail displays. But at the same exact time, another contradictory trend is impacting the retail space – particularly in the consumer electronics sector. And that trend is gendered marketing. New brands are cropping up left and

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gendered marketing
Creativity, In-store Experience, Shopper Moments, Transformation, Display

CPG Converts March Madness into Retail Theater

POSTED BY: Chris Gordon on 03/26/19

It’s coming down to the final wire. We’ve spent the past few weeks glued to our TVs and live streaming devices, cheering on our favorite college basketball teams. It’s March Madness (though it’s almost April!), and it hasn’t just infiltrated our psyche, it’s made inroads in our markets – supermarkets that is. Consumer packaged goods

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retail theater
Strategy, Creativity, In-store Experience, Shopper Moments, Transformation

Hudson Yards Opens in NYC – Is This the New Face of Retail?

POSTED BY: Michael Decker on 03/20/19

If you live in New York City, you’ve watched it grow. If you work in retail anywhere in the world, you couldn’t escape the media blitz. It’s finally arrived – Hudson Yards opened on Manhattan’s far West Side last Friday. We sent our Medallion Retail team to experience it in person. Emphasis on “experience it”

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Hudson Yards
Strategy, Creativity, In-store Experience, Brand Building

Why Old School and New School Home Decorating and Home Goods Brands Need to Team Up to Reach Millennials

POSTED BY: Therese Daves on 02/19/19

If you’re a millennial, you’ve probably come across a targeted Instagram ad for new home decorating icon Buffy comforters. Or perhaps you saw the Casper mattress ad campaign on your daily subway commute. Maybe your friend is sporting some new kitchen tools from Material. While the home decorating market has traditionally been dominated by a handful of massive

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home decorating
Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up Retail

Retail Renaissance: The New Golden Age of Brick-and-Mortar Retail

POSTED BY: Dona Peters on 01/07/19

The past decade has not been kind to retailers. Malls shuttered, small businesses folded, and beloved chain stores – including Toys“R”Us and Sears – closed their doors. Spurred by delayed effects of the Great Recession and massive shifts in consumer shopping habits, the retail apocalypse was marked by over 12,000 physical store closures – and left

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retail renaissance
Creativity, Shopper Moments, Signage, Display

An All-Encompassing Trend: Why Health and Wellness Retail Is About More Than Vitamins

POSTED BY: JP Terlizzi on 12/17/18

The start of the new year can only mean one thing: it’s time for resolutions. And for many consumers, that list of goals for the upcoming year starts with wellness through healthy choices.  Health and wellness retail is their starting point. Of course, wellness has been a massive trend in the food & beverage sector,

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wellness retail
Pop-up, Signage, Display, Social Media Integration, Brand Building, Pop-up Retail

Achieving an Authentic Edge: The Brandless Impact Opportunity

POSTED BY: Dona Peters on 12/11/18

Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest up-and-coming brands, it’s the backbone of your company. Consumers (and investors) are falling in love with

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brandless
Strategy, In-store Experience, Shopper Moments, Pop-up, Transformation, Social Media Integration, Pop-up Retail

E-Commerce Pop-Ups Deliver a Much-Needed Physical Presence to Online Retail

POSTED BY: Chris Gordon on 12/05/18

Once upon a time, pop-ups were simply opportunistic. A way for retailers to generate extra sales in empty storefronts, a low-cost solution for emerging businesses hoping to gain a toehold in a market, or a way for big-buck brands to generate a giant splash. But during the past few years, pop-ups have undergone an evolution,

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e-commerce pop-ups
Strategy, Creativity, In-store Experience, Shopper Moments, Social Media Integration

Retail Storytelling: Uniting Products Under a Theme

POSTED BY: Therese Daves on 12/04/18

The Night Before Christmas, The Polar Express, The Gift of the Magi, Love & Latkes. Who doesn’t love a great story? During the holidays, everyone cuddles up with our favorite seasonal stories. Now, storytelling is extending to how you merchandise, not just during the holidays, but all year long. The media, business schools, marketing gurus –

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retail storytelling
Strategy, Creativity, Brand Building

Calculated Risk: A Marketing Lesson Learned from the Nike Kaepernick Gamble

POSTED BY: Michael Decker on 11/28/18

Last year’s Nick Foles Super Bowl trick play on 4th down for the TD. Going for the three-point buzzer beater and the Big Dance win. The defensive slide tackle on a counter that’s either a PK or a game-saving stop at World Cup. Sports are all about risks. And in early September, we saw an awesome

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Nike Kaepernick
Strategy, Creativity, Shopper Moments, Pop-up, Transformation

Rotating Pop-Up Retail — The Trick to Compelling Return Visits

POSTED BY: Michael Decker on 10/23/18

Everyone loves good pop-up retail. With inventive cross-brand partnerships and creative merchandising, you entice customers into your store for an exciting purchasing experience. And there’s the rub. One pop-up. One experience. One visit. Why not turn one visit into two? Or more? When it comes to pop-ups, the more the merrier. There’s no rule stating

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rotating pop-up retail
Strategy, Creativity, In-store Experience, Pop-up, Transformation, Signage, Display

The Original Holiday Pop-Up: What Retailers Can Learn from Spirit Halloween

POSTED BY: Katy Marshall on 10/09/18

Holiday pop-up retail defies expectations.  The so-called retail apocalypse has in fact claimed a lot of victims. Circuit City, Toys”R”Us, Borders are all resting peacefully in the graveyard of “shoppings past”. But amidst all of the passings, there’s one retailer that continues to defy the ashes, and, like a vampire, latch onto its lifeblood: brick-and-mortar.

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holiday pop-up
Strategy, Creativity, In-store Experience, Signage, Display, Social Media Integration

Are You Ready for Holiday Retail 2018?

POSTED BY: Rich Kizer & Georganne Bender on 09/11/18

We are happy to present Rich Kizer and Georganne Bender as our Guest Bloggers this week writing about holiday retail.  Rich and Georganne are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in retail, restaurant, hospitality, death care, and service industries since 1990. Fourth Quarter, the Golden Quarter; the big one

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holiday retail
Shopper Moments, Signage

How Retail Technology Helps Mass Merch Make Human Connections

POSTED BY: JP Terlizzi on 08/07/18

Technology is everywhere. We pay with our smartphones, ask a virtual assistant for a weather update and keep our lives on an invisible cloud. And that’s just as consumers. But what about retail technology? In the retail space, companies constantly use retail technology to improve the shopper experience – both online and off. And for

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retail technology