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02/27/20

Pop-Up to Keep Up: Our Top 6 Reasons Why

In today’s digital world, we can easily diminish the importance and power of physical interaction. This is especially true in retail. While retailers and brands such as Sephora, Nike and Warby Parker are pursuing AR and VR technology that allows

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Partnering with Farmers Markets
12/04/19

Partnering with Farmers Markets to Expand Your Brand: See What’s Growing

Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer

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customer experience
11/20/19

Gateway Retail: Reach Your Customers Where They Go

For years, retailers have targeted consumers where they live, work and play. But when customers visit a different environment, the opportunity to reach them expands exponentially. Retailers can capitalize on brand connections—made through gateway retail moments—by offering emotional and purchase-inspiring

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retail innovation
09/03/19

Home & DIY Retail Innovation with Tech

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being

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augmented reality
08/26/19

Augmented Reality — Impact at Brick and Mortar Retail

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data

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tech toys
08/13/19

A Toy Story: In Retail, New Tech Toys Craft an AR Narrative

Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more

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rental retail
07/23/19

The Rental Retail Economy. When Temporary is on Trend.

Rent the Runway is expanding into kidswear. REI is starting to rent outdoor gear. Ikea is testing out rental furniture. Rental retail is really taking off. Welcome to the sustainable, accessible rental retail eco-system. With pricing that puts a versatile

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retail engagement
07/01/19

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At

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menswear
05/07/19

It’s Raining Menswear

Since the dawn of time (or at least since the start of mass-market retail), womenswear has been the dominant force in the apparel market. Dresses, shoes, blouses, handbags—you name it; driving sales in these apparel categories was the ultimate goal

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gendered marketing
04/16/19

Tech Just for Her: Does Gendered Marketing Work in Tech?

Inclusivity. A big trend hitting retail over the past year. Gender neutrality and gender fluidity are permeating product offerings and retail displays. But at the same exact time, another contradictory trend is impacting the retail space – particularly in the consumer

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retail theater
03/26/19

CPG Converts March Madness into Retail Theater

It’s coming down to the final wire. We’ve spent the past few weeks glued to our TVs and live streaming devices, cheering on our favorite college basketball teams. It’s March Madness (though it’s almost April!), and it hasn’t just infiltrated

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Hudson Yards
03/20/19

Hudson Yards Opens in NYC – Is This the New Face of Retail?

If you live in New York City, you’ve watched it grow. If you work in retail anywhere in the world, you couldn’t escape the media blitz. It’s finally arrived – Hudson Yards opened on Manhattan’s far West Side last Friday.

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home decorating
02/19/19

Why Old School and New School Home Decorating and Home Goods Brands Need to Team Up to Reach Millennials

If you’re a millennial, you’ve probably come across a targeted Instagram ad for new home decorating icon Buffy comforters. Or perhaps you saw the Casper mattress ad campaign on your daily subway commute. Maybe your friend is sporting some new kitchen tools from

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retail renaissance
01/07/19

Retail Renaissance: The New Golden Age of Brick-and-Mortar Retail

The past decade has not been kind to retailers. Malls shuttered, small businesses folded, and beloved chain stores – including Toys“R”Us and Sears – closed their doors. Spurred by delayed effects of the Great Recession and massive shifts in consumer

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wellness retail
12/17/18

An All-Encompassing Trend: Why Health and Wellness Retail Is About More Than Vitamins

The start of the new year can only mean one thing: it’s time for resolutions. And for many consumers, that list of goals for the upcoming year starts with wellness through healthy choices.  Health and wellness retail is their starting

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brandless
12/11/18

Achieving an Authentic Edge: The Brandless Impact Opportunity

Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest

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12/05/18

E-Commerce Pop-Ups Deliver a Much-Needed Physical Presence to Online Retail

Once upon a time, pop-ups were simply opportunistic. A way for retailers to generate extra sales in empty storefronts, a low-cost solution for emerging businesses hoping to gain a toehold in a market, or a way for big-buck brands to

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retail storytelling
12/04/18

Retail Storytelling: Uniting Products Under a Theme

The Night Before Christmas, The Polar Express, The Gift of the Magi, Love & Latkes. Who doesn’t love a great story? During the holidays, everyone cuddles up with our favorite seasonal stories. Now, storytelling is extending to how you merchandise, not

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Nike Kaepernick
11/28/18

Calculated Risk: A Marketing Lesson Learned from the Nike Kaepernick Gamble

Last year’s Nick Foles Super Bowl trick play on 4th down for the TD. Going for the three-point buzzer beater and the Big Dance win. The defensive slide tackle on a counter that’s either a PK or a game-saving stop at

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rotating pop-up retail
10/23/18

Rotating Pop-Up Retail — The Trick to Compelling Return Visits

Everyone loves good pop-up retail. With inventive cross-brand partnerships and creative merchandising, you entice customers into your store for an exciting purchasing experience. And there’s the rub. One pop-up. One experience. One visit. Why not turn one visit into two?

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