X

Our Blog

retail marketing strategy

Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

CPG Brands: Increase Shelf Space with Creative Merchandising

POSTED BY: Chris Gordon on 11/06/19

Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands. (A quality product won’t shine on product display shelves if shoppers can’t find it.) To

LEARN MORE >
Strategy, Shopper Moments, Display, Brand Building

Sustainable Fashion: Connect with Conscious Consumers

POSTED BY: Dona Peters on 10/23/19

While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a huge presence online. Providing a sustainable fashion option to consumers who seek it. While digital

LEARN MORE >
sustainable fashion
Strategy, In-store Experience, Signage, Display

Health and Beauty Retail Goes for a Greener Audience

POSTED BY: Therese Daves on 10/15/19

Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was practically unheard of. But all of that changed in the mid-2010s: in 2015 the global

LEARN MORE >
Health and Beauty
Strategy, In-store Experience, Shopper Moments, Signage, Display

Increase Sales with Retail Partnerships

POSTED BY: JP Terlizzi on 09/23/19

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice for buying gifts. Even a majority 55% of tech-obsessed Gen-Z customers report planning to head

LEARN MORE >
Retail Partnerships
Creativity, In-store Experience, Shopper Moments

Fitness Retail Gets Shopping Centers Into Shape

POSTED BY: Therese Daves on 09/09/19

Wouldn’t it be great to work out, socialize, grab a juice, and go grocery shopping—and do it all at the same location? Ten years ago, you might have to drive all over town to check off all of your errands and self-care. Today, this type of all-in-one destination is practically the rule, not the exception.

LEARN MORE >
fitness retail
Shopper Moments, Transformation, Signage, Display

Home & DIY Retail Innovation with Tech

POSTED BY: Chris Gordon on 09/03/19

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being a fixer upper today isn’t the laborious chore it used to be. Retail innovation brings

LEARN MORE >
retail innovation
Strategy, In-store Experience, Shopper Moments, Pop-up

The New Face of Medical Retail: From Primary Care to Point of Sale

POSTED BY: Therese Daves on 07/29/19

Prior to the wellness boom, most people would only visit a doctor for the dreaded annual physical, or when something felt seriously wrong. There were clear lines separating medical and merchandise—but these lines are now blurring. With an increasing shift toward wellness as an essential part of our daily lives and the emergence of membership-only

LEARN MORE >
medical retail
Strategy, Creativity, Shopper Moments

The Rental Retail Economy. When Temporary is on Trend.

POSTED BY: Michael Decker on 07/23/19

Rent the Runway is expanding into kidswear. REI is starting to rent outdoor gear. Ikea is testing out rental furniture. Rental retail is really taking off. Welcome to the sustainable, accessible rental retail eco-system. With pricing that puts a versatile sofa, high-tech mountaineering tent, and couture kidswear within reach, temporary is on trend, and very,

LEARN MORE >
rental retail
Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up, Signage

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

POSTED BY: Chris Gordon on 07/01/19

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At the other end of the spectrum, mega brands created pop-up extravaganzas that blew budget out

LEARN MORE >
retail engagement
Strategy, In-store Experience, Shopper Moments, Pop-up, Transformation

The Opportunities and “How To” Dynamics of Seasonal Retail Merchandising

POSTED BY: Chelica Hiltunen on 06/25/19

Modern retail merchandisers understand that the seasonal retail calendar year is broken down into more than four traditional seasons (Winter, Spring, Summer, Fall). In fact, the Wall Street Journal enumerates between 13 to 20 seasons! While it can be overwhelming to think about 13 to 20 merchandising turnovers, restocks, and resets, a more proactive approach is

LEARN MORE >
seasonal retail
Strategy, Creativity, In-store Experience, Transformation

How Mass Merch is Rivaling Fast Fashion Retail Competitors

POSTED BY: Katy Marshall on 06/17/19

Up until a few years ago, mass merch retailers like Walmart weren’t synonymous with fashion retail. Their private label clothing brands were never the focus—but fast forward to 2019, where Walmart collections are selling out before hitting the shelves and #TargetStyle has amassed over 1,100,000 uses on Instagram. Mass merch retail is finally able to keep

LEARN MORE >
fashion retail
Strategy, Creativity, In-store Experience, Shopper Moments

10,000 Steps Forward: How Fitness Tech is Reshaping the Fitness and Apparel Industries

POSTED BY: JP Terlizzi on 06/11/19

The fitness industry in the United States is currently worth $30 billion and shows no signs of slowing down anytime soon. Outside of the U.S., the industry grew to approximately 200,000 fitness clubs globally, serving 162 million members. The fitness industry is no longer limited to spandex and nylon. Today, smartphones and other smart devices lead

LEARN MORE >
fitness tech
Strategy, Pop-up, Signage, Display

Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers

POSTED BY: Therese Daves on 06/04/19

You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social cause marketing will get them to notice and accept your message. CSR (Corporate Social Responsibility)

LEARN MORE >
social cause
Strategy, In-store Experience, Shopper Moments, Transformation

The Retail Footprint Is Shrinking (Smaller Stores Can Work to a Retailer Brand’s Advantage)

POSTED BY: Michael Decker on 04/09/19

Is bigger really better? When it comes to your retail footprint, the answer is increasingly becoming no. Smaller stores are presenting efficient, market-friendly solutions. We see brands moving away from the tried-and-true, big-box suburban store strategy in favor of smaller, carefully curated spaces in cities and bustling college towns. In doing so, brands are looking to

LEARN MORE >
Strategy, Creativity, In-store Experience, Brand Building

Why Old School and New School Home Decorating and Home Goods Brands Need to Team Up to Reach Millennials

POSTED BY: Therese Daves on 02/19/19

If you’re a millennial, you’ve probably come across a targeted Instagram ad for new home decorating icon Buffy comforters. Or perhaps you saw the Casper mattress ad campaign on your daily subway commute. Maybe your friend is sporting some new kitchen tools from Material. While the home decorating market has traditionally been dominated by a handful of massive

LEARN MORE >
home decorating
Strategy, Creativity, In-store Experience, Shopper Moments

Will Digital Personalization be the Top Retail Trend of 2019?

POSTED BY: Michael Decker on 02/06/19

In 2019, we have more choices than ever before. And maybe that’s a bad thing.  Or…  maybe not.  It depends if the choices lead to true and meaningful digital personalization. See for yourself: when women search for make-up concealer on Amazon, they’ll get back over 10,000 (!) results – but which one of the thousands

LEARN MORE >
digital personalization
Strategy, Creativity, In-store Experience, Shopper Moments, Fulfillment, Brand Building, Pop-up Retail

Pop-Up Fails: 4 Crucial Pitfalls to Avoid

POSTED BY: Dona Peters on 01/28/19

We’ve talked a lot about the benefits of a well-executed pop-up. A good pop-up is a memorable consumer experience, a buzz generator, and a brand invigorator. But all pop-ups aren’t created equal. Pop-up fails simply fall short – wasting your time and money or, worse, creating a bad rep for your brand. With the proliferation

LEARN MORE >
pop-up fails
Strategy, Creativity, In-store Experience, Shopper Moments, Brand Building, Pop-up Retail

Inclusivity Is the New Wave of Retail – Here’s How to Implement

POSTED BY: Katy Marshall on 01/14/19

Diversity and inclusion have become buzzwords in retail – and across industries. But in retail, it’s about more than just cultivating a diverse boardroom or an inclusive work environment. It’s about showing the consumer where you stand through your products and your campaigns. Many companies have gotten in trouble for not being inclusive. Just look at

LEARN MORE >
inclusivity
Strategy, Creativity, In-store Experience, Shopper Moments, Transformation, Pop-up Retail

New Year, New Ideas: The Five Biggest Retail Trends We Expect in 2019

POSTED BY: Therese Daves on 01/08/19

For all its ups and downs, 2018 saw a lot of interesting retail trends. But now that the bubbly has stopped flowing and the sparklers have fizzled out, we’re taking out our crystal ball to look into 2019 retail trends. Trend #1: The Dissemination of Pop-Ups Living in the nucleus of retail paradise here in

LEARN MORE >
retail trends
Strategy, In-store Experience, Shopper Moments, Pop-up, Transformation, Social Media Integration, Pop-up Retail

E-Commerce Pop-Ups Deliver a Much-Needed Physical Presence to Online Retail

POSTED BY: Chris Gordon on 12/05/18

Once upon a time, pop-ups were simply opportunistic. A way for retailers to generate extra sales in empty storefronts, a low-cost solution for emerging businesses hoping to gain a toehold in a market, or a way for big-buck brands to generate a giant splash. But during the past few years, pop-ups have undergone an evolution,

LEARN MORE >
e-commerce pop-ups