As the new year kicks off, health & wellness, environmental stewardship and convenience continue to be at the top of consumer wish lists. We take a look at the ways brands and CPG companies are checking off some of these boxes while gaining new customers and building brand loyalty.
Trends may come and go, but bargain hunting will be around forever. We take a closer look at four brands that have made their mark in the dollar store industry and who continue to grow in this inflation strapped economy.
From trend spotting and retail pop-up, to developing in-store marketing strategies to help navigate ongoing business challenges, we’ve collected some of our ‘Best Of’ retail blog posts for your perusal and enjoyment. Packed with insights and observations, we’re sure you’ll find more than a few ideas and approaches that will make you think differently about your business and the opportunities that lie ahead.
With inflation running rampant and the uncertainty of where all this is going, consumers are having to rethink their priorities. How will retailers address shifting consumer behaviors and manage through this economic rollercoaster ride? Medallion Retail explores these questions and much more.
No longer buried below an ad campaign as an afterthought, QR codes have now moved front and center in marketing. However, a well-thought-out strategy is essential in driving their effectiveness. Medallion Retail explores 3 unique and compelling strategies that work to stimulate interaction.
E-commerce brands saw a lot of exposure and a big boost from online shopping during the height of the pandemic. Now, many have set their sights on physical retail. Medallion Retail explores what it might take to get that coveted store positioning and to debut in brick & mortar like a superstar.
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might address the complexities of marketing this category in-store, overcoming labor shortages and supply chain problems.
Gift giving and the unboxing experience have always provided an ample platform for brands to make an impression. But it could also be an opportunity to gain a new customer. Medallion Retail explores optimizing the gift-giving experience, keeping it from the heart and making them want for more.
Trends come and go. While some fade away into obscurity, some gain traction and develop into formidable innovations that shape and disrupt many industries. Medallion takes a look at six trends that took root in early 2021 and are now blossoming, showing continued promise in 2022 and beyond.
New In-Store Challenges: How labor shortages and supply chain issues require different thinking in store
A great start It seems like such a short while ago when we were beginning to see the light of day on this pandemic-challenged economy. Shops reopening, retailers and other businesses optimistic that consumers would soon return with enthusiasm to
Have you ever opened your closet to get dressed for work or an appointment and felt completely uninspired by seeing the same clothes you’ve worn time and time again? Did you ever wonder if perhaps your in-store signage and displays
Who says summer break isn’t meant for learning? Here’s how one lesson went down: A college kid bought his girlfriend a birthday present online. They then broke up before her birthday. The kid, used to only receiving gifts, had no
In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and brands and how these physical retail businesses have
If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry
To say that 2020 was a year of endless challenges and accelerated changes would be an understatement. However, in the face of such tumult, one core truth has remained consistent: that those retailers best able to identify and meet the
The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.
The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits.
As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole
Back when the coronavirus shutdown began in the U.S. (was it really just two months ago?), consumers who ventured to the few retailers deemed essential were met with safety protocol signage in the form of handwritten signs regarding mandatory masks