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Strategy, In-store Experience, Signage

Signs of the Times

POSTED BY: Chris Gordon on 05/19/20

Back when the coronavirus shutdown began in the U.S. (was it really just two months ago?), consumers who ventured to the few retailers deemed essential were met with safety protocol signage in the form of handwritten signs regarding mandatory masks or new hours, and taped X’s on sidewalks and store floors served as rudimentary directives

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