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02/01/21

QR Code Marketing: Why This Touchless Trend Feels Right

If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry

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11/30/20

Insights 2020: Our 3 Most Popular Blogs

To say that 2020 was a year of endless challenges and accelerated changes would be an understatement.  However, in the face of such tumult, one core truth has remained consistent:  that those retailers best able to identify and meet the

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Marketing Opportunities
07/08/20

Pickup & Home Delivery: Marketing Opportunities in the Bag

The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.

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In-store signage, In-store safety practices, Shopper behavior, Retail signage, Retail marketing, Retail strategy, In-store shopping
06/17/20

5 Reasons In-Store Signage Is More Important Than Ever

The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits.

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06/04/20

New Norms/New Pathways to Purchase

As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole

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05/19/20

Signs of the Times

Back when the coronavirus shutdown began in the U.S. (was it really just two months ago?), consumers who ventured to the few retailers deemed essential were met with safety protocol signage in the form of handwritten signs regarding mandatory masks

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