CPG Brands: Increase Shelf Space with Creative Merchandising
Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands.
LEARN MORE >
Sustainable Fashion: Connect with Conscious Consumers
While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a
LEARN MORE >
Fitness Retail Gets Shopping Centers Into Shape
Wouldn’t it be great to work out, socialize, grab a juice, and go grocery shopping—and do it all at the same location? Ten years ago, you might have to drive all over town to check off all of your errands
LEARN MORE >
The New Face of Medical Retail: From Primary Care to Point of Sale
Prior to the wellness boom, most people would only visit a doctor for the dreaded annual physical, or when something felt seriously wrong. There were clear lines separating medical and merchandise—but these lines are now blurring. With an increasing shift
LEARN MORE >
At Barnes & Noble, a Story of Fantastical Retail Transformation
You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8
LEARN MORE >
How Retail Technology Helps Mass Merch Make Human Connections
Technology is everywhere. We pay with our smartphones, ask a virtual assistant for a weather update and keep our lives on an invisible cloud. And that’s just as consumers. But what about retail technology? In the retail space, companies constantly
LEARN MORE >
Empowerment at Floor Level – Flexible Signage and Display
Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display
LEARN MORE >
Fetching New Opportunities: Improving the Pet Store Experience
Fido, Buddy, Mr. Cat, Crackers the bird. Americans adore their pets. Millennials, owning 35% of all pets, especially consider themselves more than just pet owners. They’re pet parents,lovingly referring to Spot as their precious child and demanding nothing short of perfection
LEARN MORE >
The Mass Merch Scaling Challenge: Urban Shoppers
Mass merch scaling. It seems like everyone is headed for the city, mass merchandisers included. Typically suburban-based, megastores like Kmart and Costco have traditionally subsisted on a broad swath of the population buying anything and everything within their doors. But
LEARN MORE >
Four Avoidable Holiday Signage Mistakes
A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into
LEARN MORE >
Fourteen Ways To Shine as a Little Brand at Big Box Retailers
How does the little guy get his fair share of shelf space?
LEARN MORE >
The Five Unbreakable Rules of In-Store Signage
Make sure that your signs are the strong, silent type.
LEARN MORE >
Delectable Ideas from the Fancy Food Show
Current trends – and their implications – in specialty food marketing.
LEARN MORE >
Fashion and the Millennial Shopper
Eighty-two percent of Millennials say it’s important for fashion retailers to have physical stores.
LEARN MORE >
Real Marketing and Fake News
What is the sophisticated formula fake newsmakers use to provoke and activate everyday people?
LEARN MORE >
Retail at Street Level
Retail marketing and in-store design evolve every day. To keep pace, the Medallion Retail team – a group of curious creatives, retail strategists and experience designers – regularly hits the streets to discover what’s happening right now. Here’s what we
LEARN MORE >
Building Better Ideas
Great advice and inspiration for retail marketers are everywhere.
LEARN MORE >
The Story of the In-Store Shopper Moment
There are several ways public storytelling is like a great in-store interaction.
LEARN MORE >
Making Retail Theater
There are great similarities between what transpires on a stage and the drama that unfolds in a store window.
LEARN MORE >