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Retail strategy

Signage, Display, In-Store Signage, Print Signage

5 Reasons In-Store Signage Is More Important Than Ever

POSTED BY: Dona Peters on 06/17/20 In-store signage, In-store safety practices, Shopper behavior, Retail signage, Retail marketing, Retail strategy, In-store shopping

The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits. But the COVID-19 pandemic has left shoppers uncertain about where they can stand, what they

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Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

New Norms/New Pathways to Purchase

POSTED BY: Dona Peters on 06/04/20

As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole new world it really is out there. Merchants have to assess their own situations and

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