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11/30/21

6 Trends That Gained Traction in 2021

Trends come and go. While some fade away into obscurity, some gain traction and develop into formidable innovations that shape and disrupt many industries. Medallion takes a look at six trends that took root in early 2021 and are now blossoming, showing continued promise in 2022 and beyond.

11/01/21

New In-Store Challenges: How labor shortages and supply chain issues require different thinking in store

A great start It seems like such a short while ago when we were beginning to see the light of day on this pandemic-challenged economy. Shops reopening, retailers and other businesses optimistic that consumers would soon return with enthusiasm to

09/27/21

The Anatomy and Purpose of an Endcap: 4 Brands That Have Turned This into an Art

Have you ever opened your closet to get dressed for work or an appointment and felt completely uninspired by seeing the same clothes you’ve worn time and time again? Did you ever wonder if perhaps your in-store signage and displays

07/26/21

Physical Retail: The Secret to Omnichannel Success

Who says summer break isn’t meant for learning? Here’s how one lesson went down: A college kid bought his girlfriend a birthday present online. They then broke up before her birthday. The kid, used to only receiving gifts, had no

04/29/21

Brick-and-Mortar Retail: The New Playbook for In-Store Experiences

The past year was more than rough for physical retail. It was devastating. Adding the effects of the Covid-19 induced shutdowns and restrictions to the steady, decades-long erosion of middle-class income resulted in 30 major retailers filing for bankruptcy. While

08/19/20

Discovery and Disruption: Supermarkets Can Break the Routine with DTC

The Routine is Real No matter how nice a grocery store is, at some point the “been there, done that” monotony of shopping trips can be pretty uninspiring…especially when you realize you’ve been contemplating salad dressing for more than five

07/21/20

Home Fitness Finds New Purpose for Pop-Up

When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant

Marketing Opportunities
07/08/20

Pickup & Home Delivery: Marketing Opportunities in the Bag

The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.

Partnering with Farmers Markets
12/04/19

Partnering with Farmers Markets to Expand Your Brand: See What’s Growing

Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer

destination pop-ups
10/09/19

Destination Pop-Ups Boost Sales With Local Flavor

Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t

fashion inclusivity
10/02/19

Fashion Inclusivity for Every Body

This post was adapted from our article published in Fashion Mannuscript on October 2nd, 2019 A couple of decades ago, labels like “big & tall” and “plus-sized” marginalized consumers with different sizing needs from the rest of the retail market.

Retail Partnerships
09/23/19

Increase Sales with Retail Partnerships

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice

retail innovation
09/03/19

Home & DIY Retail Innovation with Tech

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being

augmented reality
08/26/19

Augmented Reality — Impact at Brick and Mortar Retail

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data

tech toys
08/13/19

A Toy Story: In Retail, New Tech Toys Craft an AR Narrative

Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more

medical retail
07/29/19

The New Face of Medical Retail: From Primary Care to Point of Sale

Prior to the wellness boom, most people would only visit a doctor for the dreaded annual physical, or when something felt seriously wrong. There were clear lines separating medical and merchandise—but these lines are now blurring. With an increasing shift

07/10/19

Home, Smart Home: How AR Captivates Shoppers

Online shopping for furniture, decor, and do-it-yourself projects lends itself to a modern-day dilemma. On one hand, there’s the convenience of having something delivered to your doorstep. On the other hand, it’s important to see how an item will look—and

seasonal retail
06/25/19

The Opportunities and “How To” Dynamics of Seasonal Retail Merchandising

Modern retail merchandisers understand that the seasonal retail calendar year is broken down into more than four traditional seasons (Winter, Spring, Summer, Fall). In fact, the Wall Street Journal enumerates between 13 to 20 seasons! While it can be overwhelming to

fashion retail
06/17/19

How Mass Merch is Rivaling Fast Fashion Retail Competitors

Up until a few years ago, mass merch retailers like Walmart weren’t synonymous with fashion retail. Their private label clothing brands were never the focus—but fast forward to 2019, where Walmart collections are selling out before hitting the shelves and

fitness tech
06/11/19

10,000 Steps Forward: How Fitness Tech is Reshaping the Fitness and Apparel Industries

The fitness industry in the United States is currently worth $30 billion and shows no signs of slowing down anytime soon. Outside of the U.S., the industry grew to approximately 200,000 fitness clubs globally, serving 162 million members. The fitness industry

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