CASE STUDY

Hickies

A newly launched e-commerce elastic-lace brand looking to establish a presence in physical retail needed help in creating brand awareness through a variety of displays that would work within many different retail settings.

CLIENT CHALLENGES

Promote an innovative accessories product and inform targeted consumers about its functional uniqueness.
Present this product as a must-have accessory across multigenerational customers.
Enhance the ability to successfully sell to store buyers and gain preferred positioning within store.

Laces Out, Hickies In

OUR APPROACH

Showcase product uniqueness by incorporating packaging design aesthetics into display vehicles to stimulate interest and curiosity.

Build brand awareness at every touchpoint, translating uniqueness of the brand through visual representation across multiple departments, from counter displays to free-standing kiosks.

Create a visual brand difference, featuring a bold and iconic presence in-store that works with any retailer’s environment, instead of competing with it.