An Insider’s Look at Airport Retail — And How It Can Help Your Retail Operation Thrive
Been in an airport recently? With the summer travel season upon us, travelers will be crowding into airports—and spending hours waiting for their planes to take off. That gives them hours to do much more than watch CNN or screen gaze: in short, it gives them a prime opportunity to shop. While the rest of the retail-sphere
LEARN MORE >2019 SXSW and Coachella Set the Bar for Pop-Ups
on 05/14/19It’s springtime. That means we are officially in the thick of music festivals and pop-ups — most predominantly 2019 SXSW and Coachella. As millennials and Gen-Z continue to broaden their spending power, limit their attention span, and gravitate toward the Instagrammable, businesses are fighting harder than ever to craft pop-ups that draw customers in faster
LEARN MORE >
It’s Raining Menswear
on 05/07/19Since the dawn of time (or at least since the start of mass-market retail), womenswear has been the dominant force in the apparel market. Dresses, shoes, blouses, handbags—you name it; driving sales in these apparel categories was the ultimate goal underlying retailers’ marketing strategy, and menswear was second-fiddle. But now, an unexpected shift is fast-approaching:
LEARN MORE >
At Barnes & Noble, a Story of Fantastical Retail Transformation
on 04/29/19You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8 billion in book sales, while Star Wars books have brought in $1.8 billion—to say nothing
LEARN MORE >
To Boost ROI, Emerging Brands Unite—and Pop-Up
on 04/22/19In the past five years, social media has served as a reliable launching pad for emerging brands. Take retailer Fashion Nova’s success with influencer campaigns, or eyewear brand Warby Parker’s ubiquitous Instagram ads. But recently, social media’s usefulness has begun to wane, as platforms become saturated with advertising – and consumers are taking notice. Each month, 71%
LEARN MORE >
Tech Just for Her: Does Gendered Marketing Work in Tech?
on 04/16/19Inclusivity. A big trend hitting retail over the past year. Gender neutrality and gender fluidity are permeating product offerings and retail displays. But at the same exact time, another contradictory trend is impacting the retail space – particularly in the consumer electronics sector. And that trend is gendered marketing. New brands are cropping up left and
LEARN MORE >
The Retail Footprint Is Shrinking (Smaller Stores Can Work to a Retailer Brand’s Advantage)
on 04/09/19Is bigger really better? When it comes to your retail footprint, the answer is increasingly becoming no. Smaller stores are presenting efficient, market-friendly solutions. We see brands moving away from the tried-and-true, big-box suburban store strategy in favor of smaller, carefully curated spaces in cities and bustling college towns. In doing so, brands are looking to
LEARN MORE >
A Decadent Experience: Lexus Merges Culinary and Cars for a Magical and Surprising Retail Pop-Up
on 04/02/19A delicious fluke crudo. A crisp Sancerre pairing. A sleek open kitchen. And…a luxury car? This is the exciting and unique retail pop-up experience that Intersect by Lexus created. Lexus recently partnered up with Union Square Hospitality Group – the brainchild of legendary restaurateur Danny Meyer – to create a fine “dining car” showroom. The restaurant,
LEARN MORE >
CPG Converts March Madness into Retail Theater
on 03/26/19It’s coming down to the final wire. We’ve spent the past few weeks glued to our TVs and live streaming devices, cheering on our favorite college basketball teams. It’s March Madness (though it’s almost April!), and it hasn’t just infiltrated our psyche, it’s made inroads in our markets – supermarkets that is. Consumer packaged goods
LEARN MORE >