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Retail Marketing Ideas, Insights and Instigations

Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up

Plants, Fizz and the Pursuit of Healthiness at the 2018 Fancy Food Show

POSTED BY: Chris Gordon on 07/10/18

Three days. Six football fields of walking, 2,600 exhibitor stands, 200,000 specialty products. Eating our way through the 2018 Fancy Food Show was an exhausting – yet delicious – task. The event was never more timely. The specialty food market is on the rise, marking 12.9% growth and $140.3 billion in sales in 2017. Compare that

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Strategy, In-store Experience, Shopper Moments

Squeezed by Retail Returns: E-commerce’s Bane Is Brick & Mortar’s Advantage

POSTED BY: Michael Decker on 07/05/18

Like so many bad habits, it started out innocently. First it was two, then it became four. Before you knew it, it was up to eight. At first, it felt like a dirty little secret. Now, it’s out in the open: a point of pride, even. It’s not video gaming or vaping, it’s returning e-commerce

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retail returns
Strategy, Creativity, In-store Experience

Shopping Physical Stores: The New Fashion Retail Experience Is About Service, Not Products

POSTED BY: Katy Marshall on 06/26/18

We’ve been told the opposite again and again, but the truth is consumers still like shopping – and they still enjoy shopping physical stores. In a survey of consumers across age groups and genders, 27% of all consumers found that shopping for clothing and apparel was the most fun, and across all age groups, about a

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shopping physical stores
Strategy, In-store Experience, Shopper Moments

Grocery Trends That Are Stimulating In-Store Sales

POSTED BY: Chris Gordon on 06/12/18

Food and beverage grocery trends are very much a hot topic, even becoming a default cocktail party, nice-to-meet-you conversation starter. It’s interesting then, with all this focus, physical grocery store expansion slowed in 2017. But that doesn’t mean it was a bad year for the category. In fact, there was a bit of a revolution

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grocery trends
Strategy, In-store Experience, Shopper Moments, Pop-up

In-Store Shopper Happiness. Paying Attention Yields Big Results.

POSTED BY: Katy Marshall on 06/05/18

How can you tell when a customer is happy? We mean really happy. A smile while she walks out the door? Sales? Repeat sales? The tone of social media posts? How you measure shopper happiness, and the agility with which you respond to joy or disappointment, can be the difference between thriving and withering. The current

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shopper happiness
Strategy, In-store Experience, Transformation

A Case Study in Evolving: How Best Buy Survived to Thrive

POSTED BY: Therese Daves on 05/30/18

Electronics stores are dead. Or so we thought. Best Buy, against all odds, has fought its way back to become once again a thriving electronics chain.  Since they had a leadership switch in 2012, Best Buy’s shares have rocketed from $22.34 to $78.92. That’s a hefty 241.92% increase, and an incredible recovery, beating Wall Street

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Best Buy
Strategy, In-store Experience, Shopper Moments, Display

Bringing the Power of the Beauty Vloggers In-Store

POSTED BY: Katy Marshall on 05/16/18

Vlogging, or video blogging, is revolutionizing the beauty market. Social media influencers with YouTube channels and Instagram feeds are raking in funds – often enough to subsidize an entire career – to make videos promoting brands. Beauty vloggers dedicate hours to craft videos where they demonstrate makeup trends and hairstyles and do brand comparisons. In

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beauty vloggers
Strategy, In-store Experience, Signage, Display

Empowerment at Floor Level – Flexible Signage and Display

POSTED BY: JP Terlizzi on 05/11/18

Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display on your selling floor? Or do you put up signs only to leave them in

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flexible signage and display
In-store Experience, Signage, Display

Fetching New Opportunities: Improving the Pet Store Experience

POSTED BY: Dona Peters on 05/01/18

Fido, Buddy, Mr. Cat, Crackers the bird. Americans adore their pets. Millennials, owning 35% of all pets, especially consider themselves more than just pet owners. They’re pet parents,lovingly referring to Spot as their precious child and demanding nothing short of perfection in their pet store experience. So when 68% of American households own a pet, it’s

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pet store experience
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