Retail with a Purpose: CS Hudson and Medallion Retail Team Up for Good
The holiday season may be over, but the glow remains for us as we think about the incredible experience of creating a pop-up for good—a pop-up that helped a community of children in need through the CS Hudson initiative, CS Hudson Pop-Ups for Good: Live. Love. Laugh. Imagine a place where over 100 children, ages
LEARN MORE >Partnering with Farmers Markets to Expand Your Brand: See What’s Growing
on 12/04/19Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer the domain of rural counties, farmers markets are a major urban draw—from New York’s Union
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Gateway Retail: Reach Your Customers Where They Go
on 11/20/19For years, retailers have targeted consumers where they live, work and play. But when customers visit a different environment, the opportunity to reach them expands exponentially. Retailers can capitalize on brand connections—made through gateway retail moments—by offering emotional and purchase-inspiring touchpoints that support the customer experience. The combination of an endorphin-inducing location and experiential retail
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CPG Brands: Increase Shelf Space with Creative Merchandising
on 11/06/19Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands. (A quality product won’t shine on product display shelves if shoppers can’t find it.) To
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Sustainable Fashion: Connect with Conscious Consumers
on 10/23/19While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a huge presence online. Providing a sustainable fashion option to consumers who seek it. While digital
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Health and Beauty Retail Goes for a Greener Audience
on 10/15/19Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was practically unheard of. But all of that changed in the mid-2010s: in 2015 the global
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Destination Pop-Ups Boost Sales With Local Flavor
on 10/09/19Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t only about delivering a branded experience. By not only reinforcing the brand’s values but also
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Fashion Inclusivity for Every Body
on 10/02/19This post was adapted from our article published in Fashion Mannuscript on October 2nd, 2019 A couple of decades ago, labels like “big & tall” and “plus-sized” marginalized consumers with different sizing needs from the rest of the retail market. Fashion inclusivity was not a priority for most retailers. From drab displays to less-than-ideal placement,
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Increase Sales with Retail Partnerships
on 09/23/19The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice for buying gifts. Even a majority 55% of tech-obsessed Gen-Z customers report planning to head
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