New to Physical Retail? 5 Things to Consider When Building Your POP Displays
E-commerce brands saw a lot of exposure and a big boost from online shopping during the height of the pandemic. Now, many have set their sights on physical retail. Medallion Retail explores what it might take to get that coveted store positioning and to debut in brick & mortar like a superstar.
Can Brand Partnerships Help Shift to Thrift?
While inflation and rising gas prices fuel further financial woes, many have been caught in the middle. Navigating around high prices and product availability has some shoppers seeking alternative channels to shop, like thrift shops. Medallion explores the growing shift to thrift and how brand partnerships could help.
The Complicated Marketing of Health and Wellness In-Store
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might address the complexities of marketing this category in-store, overcoming labor shortages and supply chain problems.
Unboxing the Love and Brand Awareness
Gift giving and the unboxing experience have always provided an ample platform for brands to make an impression. But it could also be an opportunity to gain a new customer. Medallion Retail explores optimizing the gift-giving experience, keeping it from the heart and making them want for more.
New Year – New Trends:
3 Trends to Watch in 2022
What has happened in the past two years has caused quick adoption and adaptation of many
innovations in retail and consumer services, changing many attitudes from a ‘nice to have’ to a ‘need to have.’ Medallion explores three such trends that show further promise of becoming mainstream in the new year and beyond.
6 Trends That Gained Traction in 2021
Trends come and go. While some fade away into obscurity, some gain traction and develop into formidable innovations that shape and disrupt many industries. Medallion takes a look at six trends that took root in early 2021 and are now blossoming, showing continued promise in 2022 and beyond.
New In-Store Challenges: How labor shortages and supply chain issues require different thinking in store
A great start It seems like such a short while ago when we were beginning to see the light of day on this pandemic-challenged economy. Shops reopening, retailers and other businesses optimistic that consumers would soon return with enthusiasm to
The Anatomy and Purpose of an Endcap: 4 Brands That Have Turned This into an Art
Have you ever opened your closet to get dressed for work or an appointment and felt completely uninspired by seeing the same clothes you’ve worn time and time again? Did you ever wonder if perhaps your in-store signage and displays
The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you
In 2008, the retail world, at least in the U.S., faced multiple challenges and on many fronts. As online buying began to grow in step with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to
Physical Retail: The Secret to Omnichannel Success
Who says summer break isn’t meant for learning? Here’s how one lesson went down: A college kid bought his girlfriend a birthday present online. They then broke up before her birthday. The kid, used to only receiving gifts, had no
Returning to Physical Retail: A Second Chance at Connecting with Shoppers
In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and brands and how these physical retail businesses have
Retail Personalities:
How 5 Brands Excel at Expressing Theirs
I had an interesting childhood growing up with a mother who dressed windows and retail displays in Southern Florida. Many memories of tagging along with Mom while she draped windows in fabric, outfitted mannequins and stapled lots of things to