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10/22/20

Old-School Marketing Techniques for Today’s Covid-19 Weary Shoppers

“At present we are in a period of massive disruption and it is not clear how shopping patterns will evolve…” —Neil Saunders, GlobalData Retail Managing Director     While life certainly has been different over the past seven months thanks to Covid-19,

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10/06/20

Counter Displays: 7 Design Principles

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,

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Customer Loyalty Programs
09/18/20

Customer Loyalty Programs: The Most Effective Tool in Your Marketing Arsenal

If your wallet has ever looked anything like mine, chances are that at one point in time it was loaded with stacks of customer loyalty cards. In those early days of customer loyalty programs, it was on the customer to

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Consider these things before choosing a Fulfillment Partner
09/03/20

Choosing a Fulfillment Partner: 7 Things to Consider First

Anticipate growth Growth is something every e-commerce brand strives for. Growth, and more of it. So why, then, do so many wait until they’re in the thick of that growth to begin thinking about how to address inventory and fulfillment?

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08/19/20

Discovery and Disruption: Supermarkets Can Break the Routine with DTC

The Routine is Real No matter how nice a grocery store is, at some point the “been there, done that” monotony of shopping trips can be pretty uninspiring…especially when you realize you’ve been contemplating salad dressing for more than five

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08/04/20

Shopping Mall Adaptive Reuse: The Phoenix Will Rise

Imagine driving to an arboretum, walking through a botanical garden and observing the slow movements of students in a Tai Chi class. You walk past a farmers market and make a mental note to pick up some locally grown peaches

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07/21/20

Home Fitness Finds New Purpose for Pop-Up

When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant

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Marketing Opportunities
07/08/20

Pickup & Home Delivery: Marketing Opportunities in the Bag

The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.

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In-store signage, In-store safety practices, Shopper behavior, Retail signage, Retail marketing, Retail strategy, In-store shopping
06/17/20

5 Reasons In-Store Signage Is More Important Than Ever

The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits.

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06/04/20

New Norms/New Pathways to Purchase

As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole

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05/19/20

Signs of the Times

Back when the coronavirus shutdown began in the U.S. (was it really just two months ago?), consumers who ventured to the few retailers deemed essential were met with safety protocol signage in the form of handwritten signs regarding mandatory masks

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05/06/20

Unique Times = Unique Marketing

A funny thing about being housebound is that even routine activities can rouse new interest. Take the daily mail. In normal times, consumers would likely flip through it and set it aside. But these days, postal workers are considered essential

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