Taking the Leap: How to Venture from e-Commerce to Brick & Mortar
The good news? Your business has grown in leaps and bounds. Maybe it’s attributable to your fabulous online social media marketing efforts. Or, you found fame and glory because supply chain issues had shoppers seeking and switching to other brands
Counter Displays: 7 Design Lessons for POP Success
The objective of any point-of-purchase (POP) retail display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful POP display design is the result of a careful decision-making process that combines
Empowerment at Floor Level – Customized Messaging Through Flexible Retail Displays and Signage
Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible retail signage and
New to Physical Retail? 5 Things to Consider When Building Your POP Displays
E-commerce brands saw a lot of exposure and a big boost from online shopping during the height of the pandemic. Now, many have set their sights on physical retail. Medallion Retail explores what it might take to get that coveted store positioning and to debut in brick & mortar like a superstar.
The Five Unbreakable Rules of In-Store Signage
Make sure that your signs are the strong, silent type.
Shopper Education: Optimizing Customer Experience with POP Signage
The e-commerce battle between big-box stores and online-only retailers has driven customer expectations for the online retail experience to new levels. From personalization to speed of delivery, today’s shoppers expect a seamless and friction-free customer experience. The challenge for brick-and-mortar
Pop-Up to Keep Up: Our Top 6 Reasons Why
In today’s digital world, we can easily diminish the importance and power of physical interaction. This is especially true in retail. But for many products and brands with healthy online retail aspects, nothing beats experiential engagement. Many brands are bridging
5 Reasons In-Store Signage Is More Important Than Ever
The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. Retailers are leaning into in-store signage as a key strategy to engage today’s shoppers, along with store design and layout to product selection, and customer service.
An International Brand’s U.S. Retail Launch: Designing the Display
At-home coffee brewing has always been a mainstay of U.S. households. The industry has seen everything from percolators to Mr. Coffee, but nothing revolutionized the market quite as much as the introduction of single-serve capsules. The global market for coffee
Fourteen Ways To Shine as a Little Brand at Big Box Retailers
How does the little guy get his fair share of shelf space?
Can Brand Partnerships Help Shift to Thrift?
While inflation and rising gas prices fuel further financial woes, many have been caught in the middle. Navigating around high prices and product availability has some shoppers seeking alternative channels to shop, like thrift shops. Medallion explores the growing shift to thrift and how brand partnerships could help.
The Complicated Marketing of Health and Wellness In-Store
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might address the complexities of marketing this category in-store, overcoming labor shortages and supply chain problems.