If you were to remove every book and fixture from a Barnes & Noble store, what would remain would be the result of our seamless month-to-month and year-to-year production of signage and displays. Medallion has created, delivered and inventoried over 7.5 million signs and displays to more than 600 B&N retail locations, which is no small task.
For more than 25 years, the premier bookseller has depended on our retail marketing expertise to ensure their signage and display programs are engaging with shoppers and selling! Beginning with initial creative concept and art assets, we design, digitally prep, print, manufacture, fulfill, inventory and ship thousands of signs and in-store displays every year.
We handle it all, from the show-stopping to the direct and informative. And we’re far from done.
Our work can be playful, but it’s a serious endeavor. Medallion Retail produces several monthly sign kits for B&N, and each can be comprised from 250 to over 1000 in-store materials which must deliver a cohesive and unified brand message.
Years of a close working relationship offered Medallion Retail the opportunity to identify that efficiencies could be found by managing creative and production for the Barnes & Noble national ad campaigns under our own roof. A savings of 4 million dollars was realized for our client in the first year of execution.
We transformed an existing fixture by inexpensively dressing it with easy to install, die-cut dimensional signage—and created an attention-getting destination that kept customers coming into stores and purchasing for months. The store-within-a-store sold such a high volume ofmerchandise that it has been recreated as a consistent marketing program for B&N.
Author promotion is vital to the bookselling industry, and our team knows how to set the scene. We create and install window banners, backdrops, promotional and stage signage, digital/print advertising, and radio ads for thousands of in-store events–among them materials for New York Times bestselling authors, three Presidents and three First Ladies.
Although store designs and fixturing vary, the need for consistent in-store signage is a constant. Every month, Medallion Retail modifies the creative for every new item of instore signage, customizing it to meet the specifications of each unique store format and fixture size. Customization involves preparing files for different brand identities and dimensions, and for production involving different substrates, color systems and printing processes. Special packing needs are also required.