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building a point of purchase display

10 Mistakes to Avoid When Building a Point of Purchase Display

Avoid costly marketing missteps with your retail displays. Discover the 10 most common point of purchase (POP) display mistakes from in-store marketing experts Medallion Retail.

Maximizing Impact: A Complete Guide to Retail Displays

Retail displays are more than just shelving — they’re a powerful tool to attract attention, tell your brand story, and drive sales. From eye-catching window displays to interactive in-store setups, the right display can make your products irresistible to shoppers.

Point-of-Purchase Displays

Creating Point-of-Purchase Displays That Convert

Capture shoppers’ attention where they are most easily influenced, right at the register. This strategic guide shows retail marketers and brand developers how to create point-of-purchase displays that turn shoppers into customers.