Retail Product Launch
Hickies
Connecting an e-commerce product with brick-and-mortar stores.
USES HOW WE DO IT CASE STUDIES
Prototyping moves your marketing plan from concept to reality, enabling feedback, testing and perfecting before production begins. A display prototype is a full-scale model built from design and engineering plans that serves as a preliminary representation of the size, layout, functionality and aesthetics of the planned display design before its final, large-scale rollout. Brands can interact with this physical example and make any desired changes. Medallion Retail’s decades of experience allow us to anticipate potential issues from design to delivery and ensure each prototype proves the efficacy of our process.
Minimize risk. Maximize return on investment.
Value engineering drives how we model, select materials and plan for manufacturing and sustainability. After we help you decide on the specifics for your point-of-purchase display design, the prototyping phase can begin. During this part of the process, our design team continues to work in collaboration with your staff to explore solutions for cost savings and design integrity.
In prototyping, Medallion Retail creates your display from our carefully engineered design, a process that serves many important functions, including:
To be certain what's to be produced will not only fit in the in-store environment and space allotted, but also meets the brand’s presentation standards, you need to view your project from all angles.
Creating a hands-on sample that you and our development staff can review and test for structure and strength, functionality and ease of assembly allows you to see the real-life version of your virtual plans.
Our prototyping solutions confirm the display meets performance and visual requirements per the concept design and engineering specifications identified in the development process, from the effectiveness of design to its overall durability.
Catching mistakes or glitches early, like digital image anomalies and other potential problems that could result in unnecessary costs and delays down the line.
The shopper must interact with your display to access your product. Can they easily touch, feel and interact with the product? Can the materials hold up to daily wear?
Even the best-laid plans sometimes need adjusting. When caught in the prototype phase, late-breaking changes don’t need to break the bank.
What 60+ years have taught us about approaching prototyping: Communication is key.
Knowing that life is a continual work in progress, at Medallion Retail we understand workflows and the critical nature of keeping everyone on the same page as your project progresses. We will diligently guide you through each phase of the display development process, keeping you involved in the design and engineering steps. And if there are any issues or changes needed, we work with you to address them then and there to prevent any surprises or deviations from expectations when the prototype is ready.
See how prototypes play a key role in the retail marketing process with these real life examples from Medallion Retail.
Connecting an e-commerce product with brick-and-mortar stores.
Creating flawless luxury for Madison Avenue shoppers.
Check out these insights from the experts at Medallion Retail.
