A long-standing and quality producer of German cutlery and cooking utensils, Zwilling wanted to step up its game in fortifying its brand representation and family of products in a big-box retail environment. Their primary mission was to increase their on-shelf presence and brand awareness through interactive and bold displays.
Enhance product visibility through a multidimensional display design that was not only visually attractive, but informatively rich and structurally sound for high-traffic areas in-store.
Improve product visual merchandising and rethink displays more effectively and efficiently, allowing shoppers the space to easily interact, feel, touch and engage with products.
Enhanced in-store signage highlighting product craftsmanship and reliability, establishing brand value through clear and compelling copy and visual cues.