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CASE STUDY

Kirkland Water Filter

A water filtration company that was seeking on-shelf display representation in warehouse clubs.

Kirkland Water Graphic

CLIENT CHALLENGES

  • Conveying brand differentiation and awareness within a heavily dominated market.
  • Limited in-store shelf space and sell-in to retailer to secure premium brand positioning.
  • Creation of display that can be easily set up.
  • Effectively calling out product USP.
On-Shelf Display for Kirland Water Filter

Water Filter Display

OUR APPROACH

Stimulate brand curiosity through a visually appealing, dimensional and informative display.

Focus on display messaging hierarchy and calling out the immediate differences and product attributes as compared with other products in the same category.

Emphasize value-engineering the display so as to reduce production costs and limit installation time at the store level.