Miyabi, renowned for its handcrafted Japanese knives, partnered with Costco to introduce the new Mikoto knife collection—marking the first time Miyabi knives have been sold in Costco Wholesale Clubs. To support this high-visibility entry into the warehouse retail environment, a premium freestanding display was developed to communicate the artistry, performance, and craftsmanship behind the Mikoto line while meeting Costco’s strict merchandising and operational standards.
Showcase quality and craftsmanship by highlighting the premium features, materials, and precision of the Miyabi chef knives to position them as high-end products.
Attract the target demographic by appealing to professional chefs, serious home cooks, and culinary enthusiasts with well-targeted displays.
Educate customers on the value and craftsmanship of the Miyabi knives.
Build brand awareness by establishing a strong brand presence in the retail market through eye-catching displays.