Barnes & Noble came to us wanting to transform a dedicated space for the Harry Potter series and associated products within its stores.
Fully capitalize on existing displays and shelving units, transforming them into Harry Potter landscapes that visually stand out (like a tower on a mountaintop).
Apply three-dimensional design in shelf toppers and throughout the display, lending a storytelling and magical aesthetic.
Crafting a design that could be easily installed and reconfigured to fit into different store formats while not sacrificing visual representation and shopper experience.
Produce displays that could serve as a backdrop for future Harry Potter campaigns. The initial request for this dedicated Harry Potter space had promotion set for 6 months. The displays attracted so much attention and foot traffic in this area that it was maintained for over three years in most stores.
