CPG Partnership:Duracell/Hershey | Pop-Up Medallion Retail

CPG Partnership:Duracell/Hershey

We played matchmaker with Duracell and Hershey at Kroger and helped them find harmony as complementary collaborators. The reason we introduced them? To drive volume during the key seasons of Halloween and Holiday. What followed was a symbiotic, supportive and electric partnership between batteries and chocolate—one that will give customers a reason to stop, shop and smile during two critical time frames for both companies.

One show-stopping display for two brands that pops up in store in unexpected places? That’s the kind of shopper experience and everlasting moment we aim for.

duracel hershey pou-up partnership


Medallion joined Duracell with Hershey and cultivated the relationship, knowing the two noncompetitive brands could mutually benefit. The display broadens both brands’ appearance in prime yet unconventional store spaces: front end, seasonal and high-traffic areas.

duracell hershey in-store holiday popup


Our design uses shippers from both brands, unified by a single, seasonal, 2-sided header. The versatile and attention-grabbing displays in 2,500 Kroger stores result in significant incremental sales opportunities.