Hershey wanted retail theater — to create a holiday, multidimensional and immersive in-store experience that would hold a high volume of product, so Medallion Retail engineered a Spiderlicious Halloween Pop-Up at Kroger stores, designing an immersive 360° shopping experience in an enchanted chocolate forest filled with a monster-load of candy.
Utilize product shippers in construction.
Create a corrugated display that would also hold a large volume of product.
Engineer for easy shipping and easy installation at store level.
Create a visually captivating and immersive in-store experience where shoppers (and children) could enter the four walls of the display and access product throughout.
Ensure adaptability by developing a flexible design that could easily be adjusted to fit in various store layouts and footprints.
Establish brand differentiation by dramatically standing out in a crowded retail landscape with unique, thematic storytelling, turning a static corrugated display into an interactive funhouse.
Exceed product display capacity by designing something that was able to showcase 800 pounds of candy in 66 linear feet of display.
Design engineering on steroids, creating a functional design that folds down to fit into a single box while remaining damage-resistant during transit.
