Wanting to reach more shoppers in nontraditional areas of large grocers, such as bakery and floral departments, Hershey’s needed a corresponding display design that would not only entice shoppers but also visually enhance these departments.
Create dimensional displays that are relevant to the department category — flower cart for floral department / baker’s rack for bakery.
Design a display structure that can be changed out seasonally with associated product, allowing for longer use.
Increase engagement and cross selling by overlaying display with AR or QR code to link back to recipes on Hershey’s website.