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K-fee

When the German coffee specialist made their U.S. retail launch at Bed Bath & Beyond, they chose Medallion Retail to design and manufacture their very first POS display. The display introduced the brand in retail and educated American consumers about the cutting-edge Twins II brewing system.

CLIENT CHALLENGES

Enter new departments and increase cross merchandising opportunities in nontraditional areas, stimulating discovery and impulse purchasing.

Reinforce the diversity of the brand’s use, such as baking or gift giving.

Provide a strong visual representation through an eye-catching, cohesive display that works well in baking and floral departments.

K-Fee Coffee Display Design

K-fee Launch at Bed Bath & Beyond

Medallion Retail’s selection of high-end materials and finishes reinforces the elegant warmth of the K-fee brand essence.

K-Fee Coffee Station Display In-store

K-Fee Coffee Boxes, Packaging Design

Medallion Retail’s display showcases the variety of capsules that work with the K-fee system and introduces the customer to the color-coded roast intensity levels.

K-Fee In-Store Coffee Shelf Design

OUR APPROACH

Enhance product visibility, utilizing dynamic and educational displays that convey the brand’s quality and craftsmanship, differentiating it from their competitors.

Marketing ideation / in-store events / sampling: Provide actionable ideas and approaches towards demonstrating product in action to encourage and stimulate consumer interest