The Puzzlemania retail display was developed to bring the distinctive personality of The New York Times Games into the physical retail landscape of Barnes & Noble. The goal was to create a colorful, joyful in-store moment that captured shoppers’ attention, encouraged interaction, and boosted impulse sales—all while staying true to both Barnes & Noble and NYT Games’ brands
Elevate visibility by translating the iconic visual language of NYT Games into a physical display and position Puzzlemania as a fun, giftable, all-ages product.
Increase shopper engagement by positioning at a key aisle junction adjacent to general interest titles and young adults to appeal to a broader shopper demographic.
Leverage existing store fixtures by transforming them into a vibrant puzzle-themed focal point, maximizing impact without altering the store’s layout.