On Retail Time: The Power of People in the Pop-Up Experience
Episode Topic Description:
In a growing landscape of experiential marketing initiatives, many can underestimate and sometimes completely overlook the power of people in connecting with your audience, elevating your brand and successfully driving the experience. In todays On Retail Time podcast we speak with Lauren Raimondi, CEO of All Aces Promotional Staffing on just how important it is to have the right people, the right talent and the right plan in order to gain the greatest return on your pop-up venture.
About the Company
All Aces Promotional Staffing is an award-winning event staffing agency specializing in experiential marketing programs, pop-up shops, product demos, and conferences internationally since 2007. They work with agencies and brands across all industries to bring their creative visions to life by nurturing staff relationships, assisting with logistical support, and using cutting edge technology to seamlessly plan their programs. They work with everyone from start-ups to Fortune 100 companies, and are a W2 company nationally. Don’t gamble with your staff!
About the Guest – Lauren Raimondi:
For the last 15 years, Lauren has been living and breathing experiential marketing. She started All Aces nearly 12 years ago after studying to be a brain surgeon, and the event staffing agency has grown over 200% the past couple of years with her at the helm.