Our Top Retail Blog Picks, Just for You!￼
From trend spotting and retail pop-up, to developing in-store marketing strategies to help navigate ongoing business challenges, we’ve collected some of our ‘Best Of’ retail blog posts for your perusal and enjoyment. Packed with insights and observations, we’re sure you’ll find more than a few ideas and approaches that will make you think differently about your business and the opportunities that lie ahead.
QR Codes: Turning on the Magic with Strategy￼
No longer buried below an ad campaign as an afterthought, QR codes have now moved front and center in marketing. However, a well-thought-out strategy is essential in driving their effectiveness. Medallion Retail explores 3 unique and compelling strategies that work to stimulate interaction.
The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you
In 2008, the retail world, at least in the U.S., faced multiple challenges and on many fronts. As online buying began to grow in step with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to
Physical Retail: The Secret to Omnichannel Success
Who says summer break isn’t meant for learning? Here’s how one lesson went down: A college kid bought his girlfriend a birthday present online. They then broke up before her birthday. The kid, used to only receiving gifts, had no
Returning to Physical Retail: A Second Chance at Connecting with Shoppers
In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and brands and how these physical retail businesses have
How 5 Brands Excel at Expressing Theirs
I had an interesting childhood growing up with a mother who dressed windows and retail displays in Southern Florida. Many memories of tagging along with Mom while she draped windows in fabric, outfitted mannequins and stapled lots of things to
Shopper Education: Tuning into the Shopper’s In-Store Channel
If the pandemic taught us anything, it’s that whatever type of product we want can usually be at our doorstep in no time at all. Some things that were ordered on a Monday afternoon would show up Tuesday. And show
March Madness Shopping: Bringing Fun and Exploration to the Customer Experience
As we come up on the NCAA’s March Madness schedule, we should take a minute to remember how the college basketball tourneys played out in March 2020. In what seems like a lifetime ago, teams and fans readied for college
QR Code Marketing: Why This Touchless Trend Feels Right
If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry
2021 Trends to Watch and Why
What have we learned in 2020? I suppose the most critical thing we all learned from 2020 (aside from baking a mean soda bread from scratch or becoming experts at Zoom calls) is that nothing stays the same. Finding our
Insights 2020: Our 3 Most Popular Blogs
To say that 2020 was a year of endless challenges and accelerated changes would be an understatement. However, in the face of such tumult, one core truth has remained consistent: that those retailers best able to identify and meet the
Reaching Today’s Digitally Burned-Out Consumer
It’s hard to believe that our lives have been almost entirely digitized for eight months. Waking hours are spent in the same place (preferably in sweatpants), in front of the same screen, and a once-welcome routine now begs for change.
Old-School Marketing Techniques for Today’s Covid-19 Weary Shoppers
“At present we are in a period of massive disruption and it is not clear how shopping patterns will evolve…” —Neil Saunders, GlobalData Retail Managing Director While life certainly has been different over the past seven months thanks to Covid-19,
Counter Displays: 7 Design Principles
The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,
Customer Loyalty Programs: The Most Effective Tool in Your Marketing Arsenal
If your wallet has ever looked anything like mine, chances are that at one point in time it was loaded with stacks of customer loyalty cards. In those early days of customer loyalty programs, it was on the customer to
Choosing a Fulfillment Partner: 7 Things to Consider First
Anticipate growth Growth is something every e-commerce brand strives for. Growth, and more of it. So why, then, do so many wait until they’re in the thick of that growth to begin thinking about how to address inventory and fulfillment?
Discovery and Disruption: Supermarkets Can Break the Routine with DTC
The Routine is Real No matter how nice a grocery store is, at some point the “been there, done that” monotony of shopping trips can be pretty uninspiring…especially when you realize you’ve been contemplating salad dressing for more than five
Shopping Mall Adaptive Reuse: The Phoenix Will Rise
Imagine driving to an arboretum, walking through a botanical garden and observing the slow movements of students in a Tai Chi class. You walk past a farmers market and make a mental note to pick up some locally grown peaches
Home Fitness Finds New Purpose for Pop-Up
When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant
Pickup & Home Delivery: Marketing Opportunities in the Bag
The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.