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Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

New Norms/New Pathways to Purchase

POSTED BY: Dona Peters on 06/04/20

As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole new world it really is out there. Merchants have to assess their own situations and

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Strategy, In-store Experience, Signage

Signs of the Times

POSTED BY: Chris Gordon on 05/19/20

Back when the coronavirus shutdown began in the U.S. (was it really just two months ago?), consumers who ventured to the few retailers deemed essential were met with safety protocol signage in the form of handwritten signs regarding mandatory masks or new hours, and taped X’s on sidewalks and store floors served as rudimentary directives

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Strategy, Brand Building

Unique Times = Unique Marketing

POSTED BY: Chris Gordon on 05/06/20

A funny thing about being housebound is that even routine activities can rouse new interest. Take the daily mail. In normal times, consumers would likely flip through it and set it aside. But these days, postal workers are considered essential and people are going out of their way to thank them. That can make deliveries

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Strategy, In-store Experience, Brand Building

Our Top Blog Picks, Just for You!

POSTED BY: Dona Peters on 04/27/20

Reentering the retail arena may call for innovative approaches. After all, your shopper will have many reasons to want to get out and about. Why ​not welcome them back in new and unexpected ways? To help you to start thinking and planning, we looked back to our archives and pulled together a curated collection of

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Strategy, In-store Experience, Brand Building

Pop-Up Prevails: Key Points of Reentry into Retail

POSTED BY: Therese Daves on 04/06/20

Right now, there are 10 things on my shopping list. None of these are even remotely related to cosmetics, apparel or jewelry. I don’t think I’m alone in this. Our shopping needs at the moment are focused on necessities, like food, medicinal items and, yes, toilet paper. And rightfully so. Basic things now take full

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Strategy, Creativity, Brand Building

Thinking Ahead, Scoring Big—March Madness 2021

POSTED BY: JP Terlizzi on 03/24/20

With no games to cheer this year and all celebrations put on hold, fans will have to look to the 2021 season to put on their team jerseys and plan out their home tailgating parties. As a result of missing this year’s games, the 2021 season will be greeted with an even more enthusiastic passion

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Strategy, In-store Experience, Pop-up, Brand Building

Grow DTC Offline with Pop-Up + Dynamic QR

POSTED BY: Dona Peters on 03/09/20

If you’ve been reading the news about DTC lately, you may be under the impression that DTC is faltering. Challenges faced by brands like Harry’s and Brandless have dominated the news recently, giving reason to pause when assessing the continued value of DTC as a growing trend in retail. However, we think the idea of

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Strategy, Creativity, Pop-up, Brand Building, Pop-up Retail

Pop-Up to Keep Up: Our Top 6 Reasons Why

POSTED BY: Chris Gordon on 02/27/20

In today’s digital world, we can easily diminish the importance and power of physical interaction. This is especially true in retail. While retailers and brands such as Sephora, Nike and Warby Parker are pursuing AR and VR technology that allows for complex virtual experience, these companies realize that nothing can replace the compelling engagement of

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Strategy, In-store Experience, Display

An International Brand’s U.S. Retail Launch: Designing the Display

POSTED BY: JP Terlizzi on 02/11/20

At-home coffee brewing has always been a mainstay of U.S. households. The industry has seen everything from percolators to Mr. Coffee, but nothing revolutionized the market quite as much as the introduction of single-serve capsules. The global market for coffee pods and capsules is expected to grow at 7%–8% annually and reach $23.6 billion by

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Strategy, Creativity, In-store Experience, Pop-up, Brand Building, Pop-up Retail

Super Bowl In-Store Marketing: A Story to Be Told

POSTED BY: Chris Gordon on 01/24/20

While most people are stocking the fridge with drinks, decking out in team colors and making sure their new home theater is ready for the crowd on Sunday, we’re already thinking about Super Bowl 2021. Specifically, how to make the season even better next year. There are plenty of fans going to the stadium in

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Strategy, Creativity, Pop-up, Display, Pop-up Retail

Retail with a Purpose: CS Hudson and Medallion Retail Team Up for Good

POSTED BY: Katy Marshall on 01/10/20

The holiday season may be over, but the glow remains for us as we think about the incredible experience of creating a pop-up for good—a pop-up that helped a community of children in need through the CS Hudson initiative,  CS Hudson Pop-Ups for Good: Live. Love. Laugh. Imagine a place where over 100 children, ages

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Strategy, In-store Experience

Partnering with Farmers Markets to Expand Your Brand: See What’s Growing

POSTED BY: Chris Gordon on 12/04/19

Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer the domain of rural counties, farmers markets are a major urban draw—from New York’s Union

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Partnering with Farmers Markets
Strategy, In-store Experience, Shopper Moments, Brand Building

Gateway Retail: Reach Your Customers Where They Go

POSTED BY: Therese Daves on 11/20/19

For years, retailers have targeted consumers where they live, work and play. But when customers visit a different environment, the opportunity to reach them expands exponentially. Retailers can capitalize on brand connections—made through gateway retail moments—by offering emotional and purchase-inspiring touchpoints that support the customer experience. The combination of an endorphin-inducing location and experiential retail

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customer experience
Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

CPG Brands: Increase Shelf Space with Creative Merchandising

POSTED BY: Chris Gordon on 11/06/19

Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands. (A quality product won’t shine on product display shelves if shoppers can’t find it.) To

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Strategy, Shopper Moments, Display, Brand Building

Sustainable Fashion: Connect with Conscious Consumers

POSTED BY: Dona Peters on 10/23/19

While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a huge presence online. Providing a sustainable fashion option to consumers who seek it. While digital

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sustainable fashion
Strategy, In-store Experience, Signage, Display

Health and Beauty Retail Goes for a Greener Audience

POSTED BY: Therese Daves on 10/15/19

Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was practically unheard of. But all of that changed in the mid-2010s: in 2015 the global

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Health and Beauty
Strategy, Creativity, Shopper Moments, Pop-up, Brand Building, Launches, Pop-up Retail

Destination Pop-Ups Boost Sales With Local Flavor

POSTED BY: JP Terlizzi on 10/09/19

Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t only about delivering a branded experience. By not only reinforcing the brand’s values but also

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destination pop-ups
Strategy, In-store Experience, Shopper Moments

Fashion Inclusivity for Every Body

POSTED BY: Katy Marshall on 10/02/19

This post was adapted from our article published in Fashion Mannuscript on October 2nd, 2019 A couple of decades ago, labels like “big & tall” and “plus-sized” marginalized consumers with different sizing needs from the rest of the retail market. Fashion inclusivity was not a priority for most retailers. From drab displays to less-than-ideal placement,

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fashion inclusivity
Strategy, In-store Experience, Shopper Moments, Signage, Display

Increase Sales with Retail Partnerships

POSTED BY: JP Terlizzi on 09/23/19

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice for buying gifts. Even a majority 55% of tech-obsessed Gen-Z customers report planning to head

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Retail Partnerships
Strategy, Creativity, Shopper Moments, Signage, Display, Production

Window Display Goes Big Just in Time for Holiday

POSTED BY: Therese Daves on 09/16/19

In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a highly visual experience and in high-volume foot traffic environments, where hundreds—if not thousands—of customers pass

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window display