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Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

CPG Brands: Increase Shelf Space with Creative Merchandising

POSTED BY: Chris Gordon on 11/06/19

Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands. (A quality product won’t shine on product display shelves if shoppers can’t find it.) To

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Strategy, Shopper Moments, Display, Brand Building

Sustainable Fashion: Connect with Conscious Consumers

POSTED BY: Dona Peters on 10/23/19

While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a huge presence online. Providing a sustainable fashion option to consumers who seek it. While digital

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sustainable fashion
Strategy, In-store Experience, Signage, Display

Health and Beauty Retail Goes for a Greener Audience

POSTED BY: Therese Daves on 10/15/19

Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was practically unheard of. But all of that changed in the mid-2010s: in 2015 the global

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Health and Beauty
Strategy, Creativity, Shopper Moments, Pop-up, Brand Building, Launches, Pop-up Retail

Destination Pop-Ups Boost Sales With Local Flavor

POSTED BY: JP Terlizzi on 10/09/19

Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t only about delivering a branded experience. By not only reinforcing the brand’s values but also

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destination pop-ups
Strategy, In-store Experience, Shopper Moments

Fashion Inclusivity for Every Body

POSTED BY: Katy Marshall on 10/02/19

This post was adapted from our article published in Fashion Mannuscript on October 2nd, 2019 A couple of decades ago, labels like “big & tall” and “plus-sized” marginalized consumers with different sizing needs from the rest of the retail market. Fashion inclusivity was not a priority for most retailers. From drab displays to less-than-ideal placement,

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fashion inclusivity
Strategy, In-store Experience, Shopper Moments, Signage, Display

Increase Sales with Retail Partnerships

POSTED BY: JP Terlizzi on 09/23/19

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice for buying gifts. Even a majority 55% of tech-obsessed Gen-Z customers report planning to head

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Retail Partnerships
Strategy, Creativity, Shopper Moments, Signage, Display, Production

Window Display Goes Big Just in Time for Holiday

POSTED BY: Therese Daves on 09/16/19

In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a highly visual experience and in high-volume foot traffic environments, where hundreds—if not thousands—of customers pass

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window display
Strategy, Creativity, In-store Experience, Shopper Moments, Display

Augmented Reality — Impact at Brick and Mortar Retail

POSTED BY: Chris Gordon on 08/26/19

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data is clear: AR has evolved from a retail novelty to a must-have item. This interactive

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augmented reality
Strategy, Creativity, In-store Experience, Shopper Moments, Display

A Toy Story: In Retail, New Tech Toys Craft an AR Narrative

POSTED BY: Katy Marshall on 08/13/19

Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more tots going mobile, toy retailers have seen profits take a downturn—the Toys R Us 2018

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tech toys
Strategy, In-store Experience, Shopper Moments, Pop-up

The New Face of Medical Retail: From Primary Care to Point of Sale

POSTED BY: Therese Daves on 07/29/19

Prior to the wellness boom, most people would only visit a doctor for the dreaded annual physical, or when something felt seriously wrong. There were clear lines separating medical and merchandise—but these lines are now blurring. With an increasing shift toward wellness as an essential part of our daily lives and the emergence of membership-only

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medical retail
Strategy, Creativity, Shopper Moments

The Rental Retail Economy. When Temporary is on Trend.

POSTED BY: Michael Decker on 07/23/19

Rent the Runway is expanding into kidswear. REI is starting to rent outdoor gear. Ikea is testing out rental furniture. Rental retail is really taking off. Welcome to the sustainable, accessible rental retail eco-system. With pricing that puts a versatile sofa, high-tech mountaineering tent, and couture kidswear within reach, temporary is on trend, and very,

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rental retail
Strategy, Creativity, In-store Experience, Shopper Moments

Home, Smart Home: How AR Captivates Shoppers

POSTED BY: Dona Peters on 07/10/19

Online shopping for furniture, decor, and do-it-yourself projects lends itself to a modern-day dilemma. On one hand, there’s the convenience of having something delivered to your doorstep. On the other hand, it’s important to see how an item will look—and fit—in a room. What about color, texture, and overall feel? Despite the e-commerce boom, consumers

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Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up, Signage

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

POSTED BY: Chris Gordon on 07/01/19

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At the other end of the spectrum, mega brands created pop-up extravaganzas that blew budget out

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retail engagement
Strategy, In-store Experience, Shopper Moments, Pop-up, Transformation

The Opportunities and “How To” Dynamics of Seasonal Retail Merchandising

POSTED BY: Chelica Hiltunen on 06/25/19

Modern retail merchandisers understand that the seasonal retail calendar year is broken down into more than four traditional seasons (Winter, Spring, Summer, Fall). In fact, the Wall Street Journal enumerates between 13 to 20 seasons! While it can be overwhelming to think about 13 to 20 merchandising turnovers, restocks, and resets, a more proactive approach is

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seasonal retail
Strategy, Creativity, In-store Experience, Transformation

How Mass Merch is Rivaling Fast Fashion Retail Competitors

POSTED BY: Katy Marshall on 06/17/19

Up until a few years ago, mass merch retailers like Walmart weren’t synonymous with fashion retail. Their private label clothing brands were never the focus—but fast forward to 2019, where Walmart collections are selling out before hitting the shelves and #TargetStyle has amassed over 1,100,000 uses on Instagram. Mass merch retail is finally able to keep

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fashion retail
Strategy, Creativity, In-store Experience, Shopper Moments

10,000 Steps Forward: How Fitness Tech is Reshaping the Fitness and Apparel Industries

POSTED BY: JP Terlizzi on 06/11/19

The fitness industry in the United States is currently worth $30 billion and shows no signs of slowing down anytime soon. Outside of the U.S., the industry grew to approximately 200,000 fitness clubs globally, serving 162 million members. The fitness industry is no longer limited to spandex and nylon. Today, smartphones and other smart devices lead

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fitness tech
Strategy, Pop-up, Signage, Display

Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers

POSTED BY: Therese Daves on 06/04/19

You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social cause marketing will get them to notice and accept your message. CSR (Corporate Social Responsibility)

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social cause
Strategy, Creativity, In-store Experience, Shopper Moments

Airport Retail — How It Can Help Your Retail Operation Thrive

POSTED BY: Dona Peters on 05/21/19

Been in an airport recently? With the summer travel season upon us, travelers will be crowding into airports—and spending hours waiting for their planes to take off. That gives them hours to do much more than watch CNN or screen gaze: in short, it gives them a prime opportunity to shop. While the rest of the retail-sphere

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airport retail
Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up

2019 SXSW and Coachella Set the Bar for Pop-Ups

POSTED BY: Michael Decker on 05/14/19

It’s springtime. That means we are officially in the thick of music festivals and pop-ups — most predominantly 2019 SXSW and Coachella. As millennials and Gen-Z continue to broaden their spending power, limit their attention span, and gravitate toward the Instagrammable, businesses are fighting harder than ever to craft pop-ups that draw customers in faster

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2019 SXSW
Strategy, Creativity, In-store Experience, Shopper Moments, Transformation

It’s Raining Menswear

POSTED BY: Katy Marshall on 05/07/19

Since the dawn of time (or at least since the start of mass-market retail), womenswear has been the dominant force in the apparel market. Dresses, shoes, blouses, handbags—you name it; driving sales in these apparel categories was the ultimate goal underlying retailers’ marketing strategy, and menswear was second-fiddle. But now, an unexpected shift is fast-approaching:

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menswear