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07/26/22

Our Top Retail Blog Picks, Just for You!

From trend spotting and retail pop-up, to developing in-store marketing strategies to help navigate ongoing business challenges, we’ve collected some of our ‘Best Of’ retail blog posts for your perusal and enjoyment. Packed with insights and observations, we’re sure you’ll find more than a few ideas and approaches that will make you think differently about your business and the opportunities that lie ahead.

06/02/22

QR Codes: Turning on the Magic with Strategy

No longer buried below an ad campaign as an afterthought, QR codes have now moved front and center in marketing. However, a well-thought-out strategy is essential in driving their effectiveness. Medallion Retail explores 3 unique and compelling strategies that work to stimulate interaction.

09/01/21

The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you

In 2008, the retail world, at least in the U.S., faced multiple challenges and on many fronts. As online buying began to grow in step with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to

07/26/21

Physical Retail: The Secret to Omnichannel Success

Who says summer break isn’t meant for learning? Here’s how one lesson went down: A college kid bought his girlfriend a birthday present online. They then broke up before her birthday. The kid, used to only receiving gifts, had no

07/02/21

Returning to Physical Retail: A Second Chance at Connecting with Shoppers

In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and brands and how these physical retail businesses have

05/26/21

Retail Personalities:
How 5 Brands Excel at Expressing Theirs

I had an interesting childhood growing up with a mother who dressed windows and retail displays in Southern Florida. Many memories of tagging along with Mom while she draped windows in fabric, outfitted mannequins and stapled lots of things to

03/24/21

Shopper Education: Tuning into the Shopper’s In-Store Channel

If the pandemic taught us anything, it’s that whatever type of product we want can usually be at our doorstep in no time at all. Some things that were ordered on a Monday afternoon would show up Tuesday. And show

02/22/21

March Madness Shopping: Bringing Fun and Exploration to the Customer Experience

As we come up on the NCAA’s March Madness schedule, we should take a minute to remember how the college basketball tourneys played out in March 2020. In what seems like a lifetime ago, teams and fans readied for college

02/01/21

QR Code Marketing: Why This Touchless Trend Feels Right

If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry

01/05/21

2021 Trends to Watch and Why

What have we learned in 2020? I suppose the most critical thing we all learned from 2020 (aside from baking a mean soda bread from scratch or becoming experts at Zoom calls) is that nothing stays the same. Finding our

11/30/20

Insights 2020: Our 3 Most Popular Blogs

To say that 2020 was a year of endless challenges and accelerated changes would be an understatement.  However, in the face of such tumult, one core truth has remained consistent:  that those retailers best able to identify and meet the

11/17/20

Reaching Today’s Digitally Burned-Out Consumer

It’s hard to believe that our lives have been almost entirely digitized for eight months. Waking hours are spent in the same place (preferably in sweatpants), in front of the same screen, and a once-welcome routine now begs for change.

10/22/20

Old-School Marketing Techniques for Today’s Covid-19 Weary Shoppers

“At present we are in a period of massive disruption and it is not clear how shopping patterns will evolve…” —Neil Saunders, GlobalData Retail Managing Director     While life certainly has been different over the past seven months thanks to Covid-19,

10/06/20

Counter Displays: 7 Design Principles

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,

Customer Loyalty Programs
09/18/20

Customer Loyalty Programs: The Most Effective Tool in Your Marketing Arsenal

If your wallet has ever looked anything like mine, chances are that at one point in time it was loaded with stacks of customer loyalty cards. In those early days of customer loyalty programs, it was on the customer to

Consider these things before choosing a Fulfillment Partner
09/03/20

Choosing a Fulfillment Partner: 7 Things to Consider First

Anticipate growth Growth is something every e-commerce brand strives for. Growth, and more of it. So why, then, do so many wait until they’re in the thick of that growth to begin thinking about how to address inventory and fulfillment?

08/19/20

Discovery and Disruption: Supermarkets Can Break the Routine with DTC

The Routine is Real No matter how nice a grocery store is, at some point the “been there, done that” monotony of shopping trips can be pretty uninspiring…especially when you realize you’ve been contemplating salad dressing for more than five

08/04/20

Shopping Mall Adaptive Reuse: The Phoenix Will Rise

Imagine driving to an arboretum, walking through a botanical garden and observing the slow movements of students in a Tai Chi class. You walk past a farmers market and make a mental note to pick up some locally grown peaches

07/21/20

Home Fitness Finds New Purpose for Pop-Up

When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant

Marketing Opportunities
07/08/20

Pickup & Home Delivery: Marketing Opportunities in the Bag

The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.