03/01/22
The Complicated Marketing of Health and Wellness In-Store
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might address the complexities of marketing this category in-store, overcoming labor shortages and supply chain problems.
03/24/21
Shopper Education: Tuning into the Shopper’s In-Store Channel
If the pandemic taught us anything is that with the right shopper education, whatever type of product we want can usually be at our doorstep in no time. Some things that were ordered on a Monday afternoon would show up